article thumbnail

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Brands under fire online fared worst for this.

article thumbnail

Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. What are social media guidelines in healthcare? Hip, hip, HIPAA, hooray!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers. Are you ready?

Report 66
article thumbnail

Instagram automation: Strategy and tools to do it right

Sprout Social

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm.

Instagram 115
article thumbnail

7 Tips for #SocialMedia guidelines and Government

Laurel Papworth

Five years ago I wrote a list of social media guidelines for the Enterprise which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. I often ask my students to get into teams and come up with some guidelines. Public, Acknowledged Guidelines. Secret InHouse Guidelines.

article thumbnail

Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

article thumbnail

2023 Guide to Franchise Social Media Marketing

Hootsuite

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. These branches are technically separate entities, although they must report back to the parent organization, pay licensing fees, and follow the brand’s established practices.