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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. By enrolling, Facebook will help your agency adopt stronger account security protections, like two-factor authentication. Think Mobile First. Authenticity.

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How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. By enrolling, Facebook will help your agency adopt stronger account security protections, like two-factor authentication. Think Mobile First. Authenticity.

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9 YouTube trends for your content strategy in 2022

Sprout Social

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Spotify uses Shorts to promote events and promote or repurpose podcast content. Plus, in an era of social distancing, these real-time videos can help take the place of live events.

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UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Authentic brand alignment Genuine alignment between influencers and brands is especially important in the fashion world. Colorful, fun and classic.

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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Then, leveraging that authentic relationship to drive traffic to your stores such as visual merchandising, customer service and branded environments can take over to close the sale. Listen to the feedback the influencer provides about your brand, because that is how their review will resonate authentically with their followers.

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