Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

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Content Consultant Marketing Price 142

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Authenticity has been a big focus for NASDAQ.

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Authentication Brands Team Issues 222

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

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Class LinkedIn Brands Microsoft 100

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 130

Content Consultant Marketing Price 130

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

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Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. The project scored over 187MM impressions from 50+ press outlets including, People Magazine, E! Magazine, and many more.

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Case Study Study Influencer Project 145

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. The reasons for this are clear.

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Hotels Curation UGC Brands 64

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

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Issues Survey Campaign Authentication 136

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

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Social Media Tumblr Authentication comScore 165

Later

JANUARY 22, 2020

Think peeling high-street billboards, broken glass, crumpled and folded papers, or the dog-eared corners of a magazine. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. – All Photography: Tim Walker for W magazine.

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Trends Instagram Library Film 81

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. Online marketer? Skip the following paragraph. You don’t know the name?

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Pixlee

JULY 27, 2020

As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media. Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. And it’s working.

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Engagement Social Media Brands UGC 56

Buffer Social

NOVEMBER 1, 2023

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing. 

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Brands How To Instagram Consultant 76

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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Writtent Blog

DECEMBER 16, 2013

Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. generously shares some if his content marketing and life wisdom with us. I read books, magazines and posts every day. I don’t want a blanket offer that everyone else is getting from a company. HNesterenko: 1.

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Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

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Social Media Strategery

MARCH 1, 2018

I’ve been getting them from legit magazines, newspapers and websites, and even when I am working on something that’s purely editorial, it usually doesn’t take long for someone from the advertising side to reach out and ask if I’d be interested in purchasing an ad as well. Why wouldn’t they?

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Advertising Buy Issues Journal 63

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

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Company Travel Airlines Blogger 49

Convince & Convert

SEPTEMBER 10, 2015

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. When she was on the corporate side of marketing (and especially now as a freelancer), she has always found it easy to put herself in the audience’s shoes.

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Vimeo Video Film How To 60

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid. Stuart Weitzman. Conclusion.

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Campaign UGC Content Tourism 43

Diva Marketing Blog

MARCH 19, 2009

Diva Marketing Talks is a live, internet radio show. 1-topic about social media marketing. Today's Diva Marketing Talks explores the impact of social media sponsored conversations from both sides of the virtual fence: brand and content creator. 30-minutes. Miss today's show? Scott Monty describes himself as a "Renaissance Man."

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Conversation Social Media Automotive Authentication 45

Lucy Hall

SEPTEMBER 29, 2016

It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. A social media management company normally creates a social media strategy, manages the content creation and engagement for your social media accounts. A version of this article was published in SME Magazine.

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Social Media Content Social Media Management Guidelines 60

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! . You can think of them as a movie trailer for your Instagram feed.

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Instagram How To Curation Fashion 75

The Realtime Report

NOVEMBER 3, 2021

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. In fact, the entire “Turkey 5” period between Thanksgiving and Cyber Monday is like the Super Bowl of digital marketing. But, there’s still time for you to implement a flexible budget so you can adapt in real-time to market fluctuations.

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Small Business Strategy Tips Marketing 185

Kikolani

MARCH 1, 2016

Long back Search Engine Optimization(SEO) used to be a discipline governed by blackhat marketers. The tools that will be mentioned here keep high importance and must be in your knowledge being a marketer. Make sure that your content is authentic and had the spark to keep readers attached.

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SEO URL Engineering Analysis 74

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. They are influential because they have access to the audience of the magazine they write for. Brand Ambassador.

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Influencer Social Media How To Campaign 104

Writtent Blog

OCTOBER 28, 2013

Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives. image credit: Luna Metrics.

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Meme Reddit FAQ Conference 93

Diva Marketing Blog

JUNE 22, 2009

Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 1-topic about social media marketing. On today's Diva Marketing Talks CK Kerley - Epiphany and Valeria Maltoni - Conversation Agent join me to discuss what is frequently at the center of social media marketing. 30-minutes. Miss today's show?

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Conversation Marketing Health Care Web 2.0 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

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Social Media Strategy Consultant Web 2.0 149

Diva Marketing Blog

MAY 2, 2009

As the fates would have.soon after reading it I was down-sized from my job with the Georgia Lottery Company. Thoughts that a company would want to hire "more than a resume" were radical 12 years ago. How do you maintain your authentic self online when Google has become HR's best friend? Who am I anyway?

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Brands LinkedIn Issues Authentication 74

Taylor Marek

FEBRUARY 5, 2010

Every kid from Generation Y to the present has McDonald’s branded permanently in their mind because of the mass marketing effort of McDonald’s. Big Mac – This one product continues to pull in massive sales in part because of a well executed marketing plan. Authenticity. If the icon dies, so does the company.

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Brands Avatar WordPress Buy 100

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent. per $1 spent.

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Social Media CPM ROI Marketing 96

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. Let’s get started!

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Influencer Instagram Tips Marketing 69

ProBlogger

MARCH 2, 2011

If I could sum it up in three little words, they would be: Magazine. Magazine advertising sales? Yes—magazine advertising sales. Day after day, I proudly won over the hearts of marketing directors everywhere. So, what do magazine sales have to do with blogging success? Blogging is about authenticity.

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Journal WordPress Buy Remix 47

ProBlogger

JUNE 7, 2011

As a result, companies spent fortunes producing new videos each week—and still do. We, as bloggers, are sales people, writers, webmasters, and marketers rolled into one. Do you check your daily horoscope on your favorite magazine website or the news in the New York Times ? Readers have gotten smarter. Walk them through it.

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How To Blogosphere Retail Forums 42

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Kristi Hines. Marcus Sheridan. Jen Bishop.

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Blogger Blogosphere Curation Case Study 53