Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Social’s influence is on an upward trajectory.

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Education Social Media Strategy Collaboration 102

Bill Hartzer

JANUARY 24, 2024

In a world saturated with social media chaos, ZEKOND emerges as the disruptive force that promises a fresh, clean slate for users weary of the manipulations and biases that plague existing platforms. Forget about the rampant harmful content and divisive narratives that dominate mainstream social media.

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Social Media Privacy Notification Authentication 97

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. Let’s dive in and see what our experts here at Ignite Social Media have to say: 1. Overposting TikTok-Style Videos. The industry disrupter us social media experts can’t stop talking about.

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Social Media UGC Trends Organization 198

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

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Social Media Social Media Management Sentiment Collaboration 112

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Is Your Audience’s Needs Your Biggest Priority?

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Social Media Brands Content UGC 130

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

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Social Media Authentication Communities Campaign 104

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

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Training Communities Social Media Real Estate 167

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. You’ll want to review regularly to make sure to remove anyone who leaves the agency or isn’t responsible for social media anymore. Engage with your community by replying to their comments.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Social Media Content Airlines Authentication 88

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

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ROI Social Media UGC Discount 246

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity.

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Social Media Strategy Exercises Retail 105

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Communities Social Media Community building Groups 78

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

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Authentication Examples Class Team 87

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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Community building Communities Hubspot Guidelines 197

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Video Social Media Wireless Marketing 129

Pam Moore

JANUARY 14, 2019

Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions.

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Authentication Brands Template Templates 99

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 79

Communities Community building Industry Crowdsourcing 79

Mindjumpers

MAY 26, 2016

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it.

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Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

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Social Media Marketing Nielsen Resources 98

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. It gives brands authenticity, familiarity and builds trust. TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . Be On Trend.

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Brands Hashtag UGC Aggregator 273

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

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Video Social Media Strategy Film 144

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Social networking.

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Types Social Media Microblogging Overview 145

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Jesse Walker , Community Manager. In-authentic Brandstanding.

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Social Media Marketing Trends Communities 201

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

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Social Media Startup LinkedIn Telecommunications 211

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? It’s not as easy as it seems.

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Social Media Content Guidelines Library 178

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

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Social Media Strategy UGC Meme 81

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

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Social Media Strategy UGC Influencer 59

Buffer Social

SEPTEMBER 28, 2017

How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

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Authentication Engagement Social Media How To 111

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.

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Trends Social Media Instagram Platform 182

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

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Social Media Template Templates Skills 119

Social Media Strategies Summit

NOVEMBER 27, 2018

Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. OWN further leveraged social by taking quotes from the show and posting them as a text-based image on social. Video content was also repurposed and monetized on social.

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Communities Platform Video Fashion 100

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. Listicles are also high-performing videos.”

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Social Media Insurance ROI Meme 106

Keyhole.co

MARCH 18, 2024

Today, Nestlé has a strong presence in real-world food shelves and digital spaces, particularly on social media platforms. Let’s dive into Nestlé’s social media strategy and why it works so well. Let’s dive into Nestlé’s social media strategy and why it works so well. million YouTube: 27.8K

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Engagement Social Media Strategy Brand Monitoring 64

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.

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