Sprout Social

FEBRUARY 15, 2024

If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. This creates an authentic social media presence that stands out from other brands.

Engagement 105

Engagement Tips Loyalty Metrics 105

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Using the hashtag #JokesFromDad , HH Gregg asked fans to share their favorite dad jokes, with the best submissions being acted out by cute kids in oversized suits and ties. Why It Works: Sometimes, the best content is that which comes from the community.

Communities 60

Communities Tips Content Authentication 60

Sprout Social

JUNE 21, 2022

Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Authentic and relatable, creator content instantly defuses any sense of a sales pitch for brands. Their insights can help brands tap into trends and content types that speak to their communities. Descriptions. Hear us out!

Tips 105

Tips Brands How To Hashtag 105

Koka Sexton

DECEMBER 16, 2022

Use hashtags: Hashtags can help your posts get more visibility, as they make it easier for people to discover your content. Choose relevant hashtags that relate to your industry or the topic of your post. This can help you build relationships and establish yourself as an active and engaged member of the LinkedIn community.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Influencers and brand. Influencer approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Oktopost

APRIL 21, 2022

Dedicated social listening platforms are the best way to stay on top of your social presence without wasting resources. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Most of us tune promotional content out when browsing social media.

Content 118

Content FAQ Sentiment Hashtag 118

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Is TikTok worth investing time, energy, and resources into? Trend-based videos (dances, hashtag challenges, etc.). They are looking for more authenticity, purpose, and transparency.

Strategy 86

Strategy Brands UGC Apparel 86

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. A post shared by Angela Onuoha (@curlbellaa).

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice. Or engage in a meaningful way?”

Social Media 126

Social Media Template Templates Skills 126

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Consider a branded hashtag and have your customers make use of it when tagging you. Be creative and have fun with it.

Strategy 175

Strategy Marketing Banking Influencer 175

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. How to create a hashtag strategy for more LinkedIn engagement. Supporting Resources .

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. My model was to find creative ways to promote our products without pushing a sale. Weed For Black Women.

Social Media 87

Social Media Brands Content Guidelines 87

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices.

Issues 136

Issues Survey Campaign Authentication 136

Keyhole.co

JULY 18, 2023

Is the TikTok marketing suite an extremely valuable resource for you? Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. In this respect, the TikTok marketing trends community is one of the most valuable resources available to you.

Tips 52

Tips Marketing Trends Influencer 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . To determine which method you should choose, here is a useful resource. TikTok users cannot seek or initiate verification.

Social Media 98

Social Media UGC Reddit YouTube 98

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Find opportunities for authentic engagement. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

MAY 1, 2023

Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better. Content sourcing: Collecting or creating the visual assets and resources for your posts. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

Template 134

Template Templates Social Media Tips 134

Hootsuite

JUNE 29, 2023

Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. These may include tips like using strong passwords and two-factor authentication. If you have community guidelines, be sure to include a link. You can also skip right to our template !

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

AUGUST 7, 2023

According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging. It’s a new era of social media , all about authenticity and community—which will look different across platforms. How can your business sound more authentic online?

API 92

API Social Media Management Platform Instagram 92

Social Media Strategies Summit

OCTOBER 24, 2018

Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. Social Media Strategy Audit Resources. They should guide all of your campaigns, content creation, and community management activities. Hashtag usage. Social Rank. engagement based.

Social Media 113

Social Media Strategy Guidelines Template 113

Pixlee

FEBRUARY 8, 2021

As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Pixlee

MARCH 31, 2021

Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Use Unique Hashtags . Hashtags will help you streamline UGC collection from your chosen social media platform as well as keep track of your own reposted UGC. The best thing about it? Plan Before Sharing.

UGC 88

UGC Curation Posterous Hashtag 88

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

AUGUST 4, 2022

Illustrate how your company allows people to bring their authentic selves to work. What matters most is authenticity. We’re currently looking for a Community Organizer to join our team. In this role, you will design a program that fosters community engagement around new sustainability practices. A link to apply.

Examples 101

Examples Social Media Skills Team 101

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. Don’t post unauthorized commercial communications or spam on Instagram. By creating streams for specific hashtags, you’ll have access to a constant supply of relevant content directly within the Hootsuite dashboard.

Software 145

Software Instagram Tools HootSuite 145

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Pam Moore

AUGUST 7, 2017

The difference between authenticity and transparency. Resources mentioned: . Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Why you must be self aware of your strengths and weaknesses. Why personal branding is a requirement, not an option. Why you must know who you are and what you stand for.

Brands 162

Brands How To Training Authentication 162

Likeable

JULY 23, 2020

Photography app VSCO kicked off #BlackJoyMatters with a global call to action, urging online communities to create, capture, and share their interpretations of Black Joy to social media through posting art, first-person videos, and/or photos across every social platform using the hashtag #BlackJoyMatters. Groupon: #PassTheMic.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Pam Moore

JULY 10, 2017

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. Do you know what action you want your audience, communities and customers to take when they read your blog, listen to your podcast or watch your video? Click To Tweet.

Content 166

Content How To Marketing Training 166

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Throughout the rest of the year, social media managers should focus on leveraging Instagram stories to build community and provide unique and relevant content that seamlessly fits into this medium.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pam Moore

OCTOBER 25, 2020

Your brand is the hashtags you use and the people you tag in your posts. How to quickly grow your network and authentically leverage your best connections to grow your brand awareness and trust. Supporting Resources . It's where and how you comment on LinkedIn, Instagram, Twitter, Facebook, or Reddit.

Influencer 78

Influencer Brands Strategy Training 78

Pam Moore

JUNE 23, 2019

The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. What social networks are they using to communicate with other attendees, sponsors and event hosts? What hashtags are the attendees, sponsors and event organizers using? Know Your Audience . You got this!

Hosting 90

Hosting Eventful Tips Training 90