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4 social advocacy examples that prove authenticity pays off

Sprout Social

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The support and excitement you get from your teammates is natural and authentic.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

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Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social

Sprout Social

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. I think it’s important to really show up for your community (and all of your community) all year round, not just for a month.”.

Brands 122
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How This Creator Turned $20 Into 40k+ Social Media Followers

Buffer Social

She has since gone on to speak on panels, host workshops, and launch The PostGrad Playbook. Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous. However, the reality is that many tech companies are currently laying off their employees.

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Be helpful.

LinkedIn 113