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4 social advocacy examples that prove authenticity pays off

Sprout Social

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The support and excitement you get from your teammates is natural and authentic.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

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Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social

Sprout Social

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! To appropriately celebrate APAHM on social, you need to be authentic, action-oriented and recognize Asians and Pacific Islanders are not a monolith.

Brands 119
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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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10 Key Areas Holding Back your Social Advocacy Program

Oktopost

The #1 workshop to run in the first 60 days of launching your program. She joined the company in 2014 when the team was 5 people strong and has since been helping transform the way B2B organizations manage and measure social media. How to ensure new employees are successfully integrated into your advocacy program. Meet the Host.

B2B 62
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Jason Miller on Slaying Mediocrity

Oktopost

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Microsoft 109