Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. The key is to only use tools that help you automate and simplify authentic activity on Instagram. Here are some more tips for growing your Instagram audience through authentic engagement. This can be a tricky.

Software 145

Software Instagram Tools HootSuite 145

Pixlee

APRIL 13, 2017

Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Communities 40

Communities Instagram Brands How To 40

Pixlee

APRIL 13, 2017

Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Communities 40

Communities Instagram Brands How To 40

Hootsuite

NOVEMBER 17, 2021

How each individual For You feed is built depends on TikTok’s algorithm —a labyrinth of code that savvy social media marketers are always trying to master. The more they like your videos (both figuratively and literally), the more they’ll pay, and the more brands will pay you to show off their goods. Should you buy TikTok likes?

Tips 122

Tips How To Trends Posterous 122

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Research indicates that 63% of people trust the messaging from influencers more than they trust brand messaging. The positive results it can yield are a real eye-opener.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Clearly this man is an underrated social media genius.

Posterous 124

Posterous Social Media Comparison Team 124

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? User-generated content (UGC) is any online content created by users instead of by the brand.

UGC 40

UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? User-generated content (UGC) is any online content created by users instead of by the brand.

UGC 40

UGC Content How To Curation 40

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. They’re branding themselves. has been very good at that.

Sports 52

Sports Communities Brands Company 52

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Debbie Weil

JANUARY 11, 2011

It was great to reconnect with Pamela Redmond Satran (we hadn’t seen each other in over 30 years), Elizabeth Marshall of Author Teleseminars and John Moore of Brand Autopsy (he called The Corporate Blogging Book the Best Business Blogging Book ). So I ask, am I a social media consultant? I am sick of that phrase.

Eventful 102

Eventful Posterous Newsletter Authentication 102

Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is a shadowban on social media? Twitter shadowban.

Social Media 144

Social Media Guidelines Hashtag Policies 144

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

JUNE 28, 2021

Oversharing and spamming on social media. These are social media etiquettes we all know (but sometimes fail to follow). Personal accounts aside, businesses also should maintain certain etiquette in their social media presence. Why is social media etiquette important?

Social Media 125

Social Media Hashtag Privacy Reputation 125

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. Note: The biggest offenders Ive noticed seem to be those who like to consider themselves "social media savvy" and think they need to be everyone at once always.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Convince & Convert

DECEMBER 28, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. Stephanie is also sending via FedEx the finished, giant poster of the episode’s visual notes to each Content Pros guest.

Badge 60

Badge Hosting Sysomos eBook 60

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Think of a customer support person offering terrible service that leads to an angry social post.

Press Release 93

Press Release Banking Reputation Marketing 93

Sprout Social

APRIL 12, 2021

Here’s a comprehensive guide on how to define a target audience and reach them through social media. For instance, one of Canva’s target audiences is teachers, who use the tool to create worksheets, infographics or posters. Knowing a specific audience group to target also helps solidify a brand voice that resonates.

Social Media 131

Social Media How To Loyalty Groups 131

Convince & Convert

FEBRUARY 3, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. Edit the Show We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. Stephanie is also sending via FedEx the finished, giant poster of the episode’s visual notes to each Content Pros guest.

How To 60

How To Badge Hosting Sysomos 60

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Marketing 123

Marketing Social CRM Conference Social Media 123

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand. Instagram is a place where users want to discover and follow brands too.

Campaign 145

Campaign Instagram HootSuite UGC 145

Pixlee

MARCH 29, 2021

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. A brand ambassador can be a single person or a group of people. Why Ambassador Marketing?

Marketing 95

Marketing Discount Influencer Authentication 95

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now.

Digg 113

Digg Communities MySpace YouTube 113

Oktopost

FEBRUARY 18, 2021

Sometimes, the most authentic way to express yourself is through a picture of the Real Housewives of Beverly Hills yelling at a cat across a dinner table. If you want your buyers to notice and positively remember you, memes can be a valuable part of your social media marketing strategy. Why use memes for marketing?

Meme 116

Meme Social Media Tools Template 116

Hootsuite

APRIL 4, 2022

It’s not just vanity: the number of comments on your TikTok video is a positive metric to share with your boss or potential brand partners, and prove to your parents that this is a real job, thank you. That being said, I’m not sure that there’s really any speed of delivery that would make these highly engaged commenters look authentic.

Buy 102

Buy Comments Authentication HootSuite 102

Convince & Convert

AUGUST 19, 2021

It must also include product reviews, ratings, and other media designed to inspire the consumer and capture their imagination. Then, to complete the process, all this information must be readily shareable on social media. Increasingly, the preferred medium for this type of social influence is video.

Video 184

Video Film Posterous Review 184

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Why do you [like this event or brand]? Use (great) images.

Engagement 145

Engagement Facebook HootSuite Groups 145

ProBlogger

DECEMBER 30, 2011

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. I’m curious to see how he leverages his brand in 2012. Jenny Blake.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 96

Brands Facebook Campaign Sports 96

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 72

Brands Facebook Campaign Sports 72

agora pulse

OCTOBER 30, 2020

However, that method won’t work with all social media. You can already see how Pinterest is vastly different from other social media platforms, It functions like Google, acting on search inputs to display results. First of all, it should be an accurate description of your brand and what you do or sell.

Marketing 119

Marketing Hashtag SEO CPC 119

ProBlogger

MAY 14, 2018

There’s so many different types of content that you can authentically do if you don’t have expertise. He wanted to teach people on those areas and I’m like, “Well, to authentically do that, you probably need to educate yourself at least to some degree first.” That is authentically you.

Case Study 50

Case Study How To Study Blogger 50

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 I’m one of the leads for our social media/Government 2.0

Blogger 81

Blogger Gov 2.0 Policies Survey 81

ProBlogger

JANUARY 12, 2011

I’m a huge fan of her because she has an authentic blogging persona, despite her recent success. She has been able to leverage her blog to get significant media attention—a goal most of us dream of. He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing. Jordan Cooper.

Blogger 55

Blogger Communities Blogosphere Skills 55