What’s the appeal of BeReal? Deciphering social media authenticity
Sprout Social
AUGUST 16, 2022
Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon. These posts are engaging for the viewer but seem to be equally cathartic for the poster. It’s a different version of personal brand.
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