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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. Technology, like art, stirs emotions and sparks ideas and discussions.

Policies 109
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project.

SEO 100
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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

But the open source firmware enjoys a clear edge over iPad in escalating popularity. As noted above, the new iPad may have advantages like early availability, record breaking screen resolution and the market supremacy. She recently read an article on iPad docking stations that attracted her attention.

iPad 130
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

Tools 111
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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

Marketing 167
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. Post by Anna Rodriguez.

Mobile 60
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Four SEO Tips for WordPress Websites

Idaconcpts

One of the great things about and open-source content management systems like WordPress is how easily you can develop plugins and extensions, which once easily installed provide certain functionality that the original software cannot perform. Link to Your Related Articles. Get an SEO Plugin. Create an XML Sitemap.

WordPress 164