The Marketing Blog

SEPTEMBER 19, 2010

Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240

SocialFish

NOVEMBER 11, 2010

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

Mobile 256

Mobile SMS iPad Applications 256

Mindjumpers

NOVEMBER 8, 2010

Tweet Now, with even more than 150 million active mobile users on Facebook, the development of Facebook mobile has gone very fast. More and more users have joined the platform, and together with the constant introduction of new applications, it keeps attracting more individuals to Facebook mobile.

Mobile 207

Mobile Facebook Technorati Social Networking 207

Dave Fleet

FEBRUARY 21, 2011

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Social rising in search. Augmented reality and social collide.

SEO 262

SEO Mobile Foursquare Journal 262

The Social Media Incubator

DECEMBER 22, 2014

If you haven’t heard of the new social media site, there’s a good chance you will in 2015. The site offers a simple, easy, ad-free social network for its users to share information and status updates, and stresses that user information will not be shared with third party sites. Actually, it’s Ello. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Ari Herzog

FEBRUARY 10, 2011

Here’s my problem: No one touched on the fact that most users access these social networks with their mobile devices! Without having to know anything about graphic design, HTML, or FBML; and without paying for third-party applications, you too can have pertinent information on your Facebook page!

Mobile 178

Mobile Features URL Flickr 178

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? 17 of the best social media apps and tools for marketers.

Social Media 145

Social Media HootSuite Marketing Apple 145

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Mindjumpers

DECEMBER 12, 2014

Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. The popular social media platforms support this fact with a range of functions. It takes a Community Manager who grew up in the given location and is based there.

Social Media 252

Social Media Brands Content Communities 252

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

Social Media Marketing

OCTOBER 2, 2019

However, another sector that’s thriving in the domestic market, but doesn’t seem to get as much recognition is the gaming industry of India. It estimated that in 2018, the mobile application industry in India generated revenue of $5.7bn. Hence, this makes it even harder to choose the right company to work.

Company 83

Company Applications Mobile Reputation 83

Kikolani

APRIL 7, 2016

However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old food. In simple words, start looking for the areas that need improvement in your marketing.

Marketing 110

Marketing SEO Mobile Software 110

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Tweet This!

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. Though that number is lower than brands might hope for, push-notifications still produce a higher click-through rate than standard mobile banner ads ( Forbes ).

Statistics 178

Statistics Mobile Notification Study 178

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do. The challenge for marketers: how to track real business prospects through all the various online and offline touch points.

Strategy 178

Strategy B2B Marketing Research 178

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Sprout Social

JUNE 26, 2023

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues. What is AI-driven customer experience?

Sentiment 105

Sentiment Analysis Patterns Price 105

Pam Moore

OCTOBER 9, 2017

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They claim they want to connect with real human beings.

Brands 166

Brands Small Business Communities Authentication 166

Social Media Marketing

JANUARY 24, 2010

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. There is no question that digital marketing continues its upward trend.

Automotive 165

Automotive Marketing Syndication Trends 165

Rebekah Radice

MARCH 23, 2015

Would you like to connect consumers to your business through visual marketing ? While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands. Create Social Media Graphics. Ready to get started? Final Thoughts.

Social Media 114

Social Media Template Templates Marketing 114

Mindjumpers

OCTOBER 26, 2012

2012 has been the year of many great achievements and little downfall for the social network. To get the full state of mind of the network and its users, I’ve looked into the summarizing infographic from Website-Monitoring. Adding up these numbers, the network facilitates more than 125 Billion friend connections!

Facebook 260

Facebook Statistics Mobile Applications 260

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. For marketers the like button holds some significant promise for extending the lifespan of your content.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Hootsuite

JUNE 28, 2022

You can also customize and schedule one post for various social platforms, all from one screen. Hootsuite supports scheduling to the following social networks. Meta Business Suite is a social media scheduling tool that allows you to schedule content on Facebook and Instagram (posts, Stories, and ads). Well, sure.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Changing the software and configurations related to internet applications can be a daunting task. Password security obviously plays an important role in securing many internet applications. Social Networks. Mobile Devices. Most of the ideas above apply to both computers and mobile devices. Web Browsers.

Privacy 162

Privacy Activities Microsoft How To 162

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Content 60

Content How To Marketing Analysis 60

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Ari Herzog

AUGUST 11, 2013

T-Mobile introduced the 768 this year. I wouldn’t use the phone for facebooking, tweeting, instagramming, or other social networking — but I’m doing that less and less on my current HTC phone so I’m not worried. This is not about discipline and not using certain applications. I want this phone.

iPad 147

iPad Mobile Applications iPhone 147

Mindjumpers

SEPTEMBER 13, 2010

What is great about Glympse is that it allows you: • to do everything from one application • share your location with specific people and not with an entire network • let people for whom it’s relevant to see your location to follow you on specific trips from one place to another • make your life easier!

Foursquare 201

Foursquare Applications iPhone Travel 201

Twist Image

AUGUST 8, 2014

There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ).

Privacy 96

Privacy Applications Mobile Journal 96

Mindjumpers

SEPTEMBER 13, 2010

What is great about Glympse is that it allows you: • to do everything from one application • share your location with specific people and not with an entire network • let people for whom it’s relevant to see your location to follow you on specific trips from one place to another • make your life easier!

Foursquare 196

Foursquare Applications iPhone Travel 196

Idaconcpts

JANUARY 30, 2012

Recently the search giant has announced that it is now opening the service to the thirteen years old and up market. The Lucrative Teen Market. This should be a salivating prospect for brands and marketers who are targeting this particular demographic and are looking for a specific channel to get their message through.

Google 136

Google Privacy Marketing Notification 136

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101