Earning Loyalty Points

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When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. Their stores do look and feel like an Apple store. It was all pulled from Apple. apple.

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Trending Sources

How to Leverage Mobile Payments to Garner Customer Loyalty


It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Gamify Your Loyalty Program.

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. Will this translate into less consumers turning to Apple for secure devices? FBI Announces They Can Hack on Their Own.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit).

The Permanent Brand

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We live in a day and age when people not only tattoo their bodies with brands (everything from corporate logos like Harley Davidson and Budweiser to Apple and the rock band KISS ), but have what Kevin Roberts (CEO Worldwide of the advertising agency, Saatchi & Saatchi ) dubbed a " Lovemark " (a brand that delivers, "loyalty beyond reason" ). If you have ever waited in line for an Apple product, you know what this means. apple. brand loyalty.

The Year Of More

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This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). The next five years are going to be about how well a brand can actually change the relationship from one that looks at how many people are in their database to who these individuals are and how the brand can make the connections and loyalty stronger." apple. apple television. loyalty program.

How To Curtail Showrooming: Charge Admission

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Looking at platforms like the Genius Bar at Apple 's retail experience points to a retail environment where physical goods are sold alongside of services and more experiences. If the prices are the same and the retailer offers products that are not available anywhere else, they have a business model that could be augmented by services, loyalty programs and more that could easily counter the effects of those who are showrooming beyond reason. apple. apple store.

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What Is Your Marketing Trying To Do?

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We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Just ask Uniqlo , Apple or Trader Joe's. apple. loyalty program. The quick answer is: sell more. Sorry. We can debate the merits of brand building, but without sales, there's not much of a brand.

The Future of Media Is Beyond The Screen

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Think about Apple TV or Boxee (both connect you to the Web and - if we're going to be raw about it - provide many entertainment services that allow you to avoid traditional commercials with ease). In its simplest form, Apple 's AirPlay functionality allows you to throw your screen anywhere. If you're using a MacBook and have Apple TV, it's simple to toss your computer screen on to your TV screen and more. apple. apple tv.

The New Disruption

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I am a huge fan of Amazon Prime because it not only allows Amazon to build a very strong and targeted loyalty and analytics platform, but it turns every purchase into an impulse buy. We can hold up the Apple retail experience as a Golden Child in this instance simply because they rarely put things on sale and their environment is not crowded with merchandise. apple. loyalty program. When digital mingles with our physical lives, everything changes.

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Shocking Shopping Experiences At The Mall

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An attempt to find an open device in the Apple store to fiddle with was futile. It wasn't just Apple. Yes, there are social components that make it more transactional, and it can create more loyalty, but the impetuous of digital is transactional. apple. apple store. We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer.

A More Elegant Question About Ad Blocking

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Bloating their user experience to show them an ad - that's already annoying them - does not feel like the best way to engender their attention or loyalty. apple. Ad blocking is a huge problem.

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service.

The Small Wins From Social Media

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Following are three small and simple ways to win at social media that will deliver a long-term connection and plant the seeds for much deeper loyalty and engagement: Blogging. apple. brand loyalty. Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook.

What The Next Five Years Will Be About

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This must have been a huge factor in Apple 's decision to build out retail stores and not work exclusively with the major consumer electronic retailers. The next five years are going to about how well a brand can actually change the relationship from one that looks at how many people are in their database to who these individuals are and how the brand can make the connections and loyalty stronger. apple. The next five years will be about direct relationships.

38 Benefits of Social Media Marketing Every Business Needs to Know

Sprout Social

Improve Brand Loyalty. When you think of companies like Nike, Apple or Starbucks, you’ll notice their customers are extremely loyal and consistently choose them over the competition no matter what.

Are Your Customers Frozen? Let It Go!

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Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). customer loyalty. Tags: apple. The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Increasing brand loyalty (83.9%). Even if Apple doesn’t embrace social media, Steve Jobs led that publicly traded company and also found time to answer customer emails , It’s a far fetch to say that CEOs that do not engage in social media will be out of business in five years.

How to Build a Brand Lifestyle 101


Consider top lifestyle brands like Apple, Disney, and Nike for example. With regards to Apple specifically, many believe it all started with one iconic lifestyle ad—their first Macintosh commercial in 1984. Why did Apple get in the business of selling the types of devices they do?

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Ever bought something from the Apple store, like an iPhone? They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

These Are the Biggest Disruptors to the Future of Email Marketing

Convince & Convert

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers.

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5 Common Actions Competitors Take

Geoff Livingston

Apple rarely talks about HP or Dell, but it certainly acknowledges and talks about other PCs and smartphones. There’s not much you can do here other than to clearly state why your product is better than their’s and to engage in customer service and loyalty programs.

Six Links Worthy Of Your Attention #53

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Secrets From Apple's Genius Bar: Full Loyalty, No Negativity - Wall Street Journal. Every retailer now looks to Apple as the gold standard for what a retail experience should be. I don't know why retailers scratch their heads at the success of Apple's retail ventures.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? Brands are leveraging this theory to build loyalty. Image via BigStockPhoto.com.

Trust – the glue that binds

Engaging Brand

As an example let’s take two very different brands: Ryanair and Apple. Apple on the other hand has a very different strategy. Apple attempts to build both functional and affective trust. Its products work functionally very well but where Apple excels is in affective trust building. For many people Apple has done this so effectively that they have achieved a bonded level of trust that is characterised by irrational loyalty, huge price premium and massive advocacy.

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My Hot Brands & Products of 2012

Jason Yormark

iPad Mini - I’ve been an Apple convert for a few years now, and when I first heard about the iPad Mini, I didn’t think much of it. They have a great loyalty program, and I combined that with their Hyatt Visa and have found myself earning a ton of free rooms, upgrades and perks. The device is slow, buggy, and just doesn’t have the build quality I’ve come accustomed to with Apple products. There’s a reason Apple has done as well as they have.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

They entice higher brand loyalty by enhancing ‘insider’ status. Everyone from Apple to Starbucks leverages online communities to impact their businesses. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Guest post by Robert C. Johnson.

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Best iOS6 Features for Business Users


iOS6, the latest operating system from Apple, has made its presence felt when it got unveiled at the WWDC 2012 in San Francisco. Here comes Apple for your rescue, iOS6 provides a shortcut showing all your drafts from all your accounts.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Loyalty and retention? Apple isn’t about technology—it’s about innovation. Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013.

Customers Don’t Care About Us

Geoff Livingston

Social engagement can lead to customer loyalty or a win in an apples to apples situation ( up to 15% of customers, says Gartner ). Image by vmcampos. Let’s talk about sales. Customers don’t care about our online brand conversations.

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings?

Will Pinterest Go Public?

The Realtime Report

Pinterest’s predominately female user-base opens up new possibilities in terms of marketability and loyalty. Apples and Oranges. is often like comparing apples and oranges.

Six Links Worthy Of Your Attention #208

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But Apple is just as of big a player. And this unique fingerprint has been cleverly used by all manner of tracking tools, from security systems to store loyalty programs, to analyze consumers. apple. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

This Week in Social Media – 4/17/2013

Social Media Marketing

Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences. Facebook is talking to Apple about an iOS version of its Home software.

Making Data Relevant: The New Metrics for Social Marketing


A good social media campaign might manifest itself in increased brand scores or customer loyalty and will impact the lifetime value of the customers more than the immediate transactional metrics.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network.

6 Ingredients to a Strong Visual Brand on Social Media

Rebekah Radice

For example, Apple’s promise to… “think different” is two-sided. It promotes a feeling of calm, and can symbolize loyalty. Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse?

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