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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Everything now revolves around digital, social, and mobile. He’s also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors. Catch all episodes here.

B2B 75
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Where Psychology Fits into an Employee Advocacy Launch

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? How to mobilize an entire organization to be marketing for your brand. Catch all episodes here. Episode Summary.

B2B 117
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

Brands 144
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Why is Google Scared and What it means for B2B Marketing!

iPhone 218
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Navigating Social Crises and Community Building with Ease

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands. Episode Summary. One of her biggest tips? Meet Jessica.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111
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Is Smart Marketing An Oxymoron?

Twist Image

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109