Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Need to build a B2B TikTok strategy from scratch? She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations.

B2B 131

B2B Strategy Social Media Management How To 131

Buzz Marketing for Technology

AUGUST 25, 2010

are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? So clearly Android has just vaulted its way into 2nd place over Apple and gaining on Blackberry. Hear me out ….

iPhone 218

iPhone Brands Apple Microsoft 218

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here. Meet Natalie Binns. Episode Summary.

B2B 118

B2B Marketing Apple Social Media Management 118

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here.

B2B 117

B2B Apple Sports Class 117

Oktopost

SEPTEMBER 17, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

B2B 83

B2B Influencer How To Marketing 83

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube.

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Or subscribe on Spotify , Apple Podcasts , or YouTube

Social Media Management 118

Social Media Management B2B Data Social Media 118

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Influencer 174

Influencer B2B Marketing Apple 174

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing. Keep It Simple.

B2B 118

B2B Video How To ROI 118

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. Listen to the podcast Watch the live recording Or subscribe to Spotify , Apple Podcast , or YouTube.

B2B 152

B2B Loyalty Apple Buy 152

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost.

Data 174

Data Engagement Hubspot B2B 174

Oktopost

AUGUST 17, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Every single B2B marketer is currently overwhelmed by the amount of potential marketing technology tools at their disposal. Catch all episodes here. Episode Summary. Let’s not sugarcoat it.

Social Media 174

Social Media B2B Apple Software 174

Oktopost

DECEMBER 3, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin? In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days.

B2B 143

B2B How To Training Social Media Management 143

Oktopost

APRIL 21, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Meet the Guests. Russell Rothsetin.

B2B 152

B2B Startup Apple Journal 152

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Jason Yormark

FEBRUARY 18, 2010

The search shows I’ve attended are much more B2B, with Macworld having a much more consumer feel. This entry was posted on Thursday, February 18th, 2010 at 1:05 pm and is filed under Apple , Social Media. This was very evident in my attempts at doing video recaps like I had done in the past.

Apple 200

Apple Embedding RSS Disqus 200

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Catch all episodes here.

B2B 157

B2B Facebook Apple LinkedIn 157

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

B2B 147

B2B Apple LinkedIn Price 147

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! No one even saw it flop.”

B2B 77

B2B Social Media How To Meme 77

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Niki has more than 8 years of experience in social media marketing, spanning from B2C and employer branding to B2B in the last 5 years.

B2B 83

B2B Video Content Open Source 83

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 256

Social Media B2B Marketing SEO 256

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ).

Social Media 239

Social Media Hubspot B2B Marketing 239

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Data 152

Data B2B Apple Marketing 152

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Catch all of the episodes here!

B2B 97

B2B Content Apple Film 97

Webbiquity SMM

MAY 15, 2012

We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Want to be part of this?

Twitter 190

Twitter iPad Apple B2B 190

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

Team 147

Team B2B Apple Marketing 147

Convince & Convert

AUGUST 23, 2024

We’re all familiar with our favorite B2C brands, from the irreverent Oatly to cutting-edge Apple. But branding is no less important in the B2B landscape and building a powerful brand personality can be just as rewarding for B2B leadership. These examples demonstrate the selling force of a strong B2B brand.

Brands 153

Brands B2B How To Loyalty 153

Oktopost

JUNE 23, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the power of personal branding. Subscribe to our newsletter: The B2B Social Compass.

LinkedIn 150

LinkedIn Brands Delicious B2B 150

Oktopost

DECEMBER 16, 2024

B2B content needs to start conversations, not just fill space. Listen to the podcast Subscribe on Spotify , Apple Podcasts or YouTube Watch the live recording Episode Summary What separates content that simply exists from content that drives real brand growth?

B2B 127

B2B Brands Content Meeting 127

Oktopost

NOVEMBER 25, 2020

Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

Skills 127

Skills B2B Strategy Apple 127

Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Looking for More About Employee Advocacy?

Social Media 149

Social Media B2B Startup Apple 149

Oktopost

FEBRUARY 24, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary.

B2B 127

B2B Apple LinkedIn Software 127