Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Jon Loomer

MARCH 14, 2022

The question is whether Facebook properly distributes your budget by placement if you allow it to automatically. Using URL Parameters. Another way to measure this is with URL parameters. Example: Use URL Parameters to Verify Facebook Ads Results. Use URL parameters and Google Analytics. Use Breakdowns.

How To 199

How To Facebook URL Cost 199

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182

URL Facebook How To StumbleUpon 182

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. Exports gave me more questions than answers.

Analytics 110

Analytics Report Data Social Media 110

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

YouTube 116

YouTube Marketing Library Video 116

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics. Not all of the t.co

Case Study 163

Case Study Analytics Google Study 163

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Jon Loomer

MARCH 15, 2022

URL parameters and Google Analytics wouldn’t be able to report this. The question has been whether a view-through conversion is as valuable as a click-through conversion. Of course, Meta is the only one who can tie these things together.

Conversation 198

Conversation Facebook URL Report 198

Jon Loomer

MAY 24, 2023

What’s really interesting about this is that you can create different URL parameters for current customers and new customers. You’d need to utilize some sort of third-party analytics tool, like Google Analytics. What you do with this is up to you. Look, I’m completely new to Advantage+ Shopping.

Campaign 176

Campaign URL Advertising Analytics 176

Hootsuite

FEBRUARY 16, 2021

We get this question a lot. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). Here’s a quick how-to on implementing vanity URLs. When’s the best time to post on social media ?

HootSuite 140

HootSuite Features URL Template 140

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. Does it make a difference for engagement?

LinkedIn 108

LinkedIn Comments URL Engagement 108

Hootsuite

JULY 6, 2022

It also shows that there’s a place they can connect with you over any potential issues or questions. You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard. Many third-party apps promise a streamlined analytics dashboard.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. The question is: how big is that impact, and how are brands supposed to measure it?

Brands 152

Brands Analytics Consultant Data 152

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. You may also create a custom conversion with rules that include a common URL segment. You can also use UTM parameters to track your results in either Facebook Analytics or Google Analytics.

Conversation 195

Conversation Facebook URL Report 195

Sprout Social

MARCH 16, 2022

Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. People share video with friends twice as much as any other content.

Engagement 125

Engagement Report Video Metrics 125

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. Google Analytics shows you which networks send traffic but UTM tracking code can show you more. For example, if you publish a link to your LinkedIn profile and your LinkedIn page, Google Analytics will register ‘LinkedIn’ as the source of the traffic for both.

Social Media 138

Social Media URL Analytics How To 138

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Visitors based on URL visited. Facebook Analytics. Facebook Analytics is a pretty awesome marketing tool. Why do you need to use pixel events?

Eventful 167

Eventful Facebook Analytics Aggregator 167

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Bill Hartzer

OCTOBER 21, 2011

Many internet marketers are familiar with the SEOQuake plugin for Firefox which helps you find out the demographics of various keywords, and domains. SEMRush.com , from the makers of SEOQuake , is a website that can give you some amazing website analytic information in regards to the top keywords on Google, and how they relate to a website.

Engineering 156

Engineering Tools Review CPC 156

Sprout Social

MAY 25, 2016

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Besides, they’re more similar than you might think.

Tools 111

Tools Marketing Template Templates 111

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Where does your target market overlap with TikTok users? Pick your URL wisely. Experiment with polls and questions. Respond to comments and questions.

How To 143

How To Hashtag Trends Analytics 143

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You can find out what’s working and what’s not through: Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Keyhole.co

DECEMBER 30, 2022

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Try monitoring keywords, URLs, topics, social media handles and more. Any questions? Frequently Asked Questions. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. You may also create a custom conversion with rules that include a common URL segment. You can also use UTM parameters to track your results in either Facebook Analytics or Google Analytics.

Conversation 154

Conversation Facebook URL Report 154

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

ProBlogger

NOVEMBER 9, 2014

The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. The question is… How much content do we need?

Analytics 51

Analytics Blogger Content Marketing 51

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 129

Brands Analytics Data Metrics 129