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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

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How to Create an App Activity Custom Audience for Facebook Ads Targeting

Jon Loomer

Provide a privacy policy URL. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics. Go to Facebook Analytics and select your app as an Analytics Entity. Navigate to “Basic” under “Settings” on the left.

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Published on. Tap Settings and privacy. How to create a TikTok business account.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

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How to Perfect Your TikTok Schedule and Schedule TikTok Posts

Hootsuite

caption, privacy settings), you’d have to go back into TikTok and make the changes in the app after your post was live. Here, you’ll be able to add hashtags, edit the cover image, choose who can see your video, and set privacy settings. Click Business Suite , then Analytics. And, if you wanted to make any changes (e.g.,

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