5 best Pinterest analytics tools

Unmetric

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. Pinterest analytics is a great source of valuable intel on your business’s performance. Social Strategies analytics tools pinterest social media

7 best Facebook analytics tools

Unmetric

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. Brands use Twitter for a whole bunch of reasons.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics.

Facebook Group marketing: how to build your community

Sprout Social

Facebook Group marketing is going to grow in 2020 and beyond. And recent data from the Sprout Social Index highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020. Why Facebook Group marketing matters so much.

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Set Up Event Source Groups.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics).

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How to Use Instagram Stories Analytics

Sprout Social

Instagram has clearly recognized all the creative use cases people have come up for with Stories, and continues to build out features such as Stories Highlights, which lets you save a group of Stories to your profile permanently. Analytics Instagram

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

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How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. There, you can upload new posts, get an overview of activity, or view more in-depth analytics.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

Lucky for her, that is exactly what all of us in the marketing department depend on her for. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016. I am the Manager of Marketing Data & Analytics here at Sprout.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Groups vs Facebook Pages. —

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Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Buffer Social

Mastering social media analytics isn’t easy. In this post, I’ll walk you though some steps you can take to make social media analytics your secret weapon. Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool.

Omnicom Media Group Acquires Bruce Clay Australasia

Bill Hartzer

Omnicom Media Group has acquired Bruce Clay’s Australasia division. Bruce Clay Australasia’s 70 employees will join Omnicom Media Group’s Resolution global search network. Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc.

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8 of the Best Social Media Analytics Tools of 2018

Sprout Social

Is your Facebook marketing strategy translating to traffic and leads? If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed. Snapchat analytic tools are still fairly new, so there aren’t a lot to choose from.

8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

If you’re a marketer, you know this all too well. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. There’s no denying the marketing potential of Facebook’s in 2020 and beyond. How to translate Facebook analytics into action.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Tweetable Moments Be known as the expert on your brand and industry.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

LinkedIn Analytics: The Complete Guide

Sprout Social

Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Audience: This indicates whether the post was sent to all your followers or a targeted group.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Analytics Instagram

Interview with SMSsummit Speaker Danielle Wiley of Sway Group

Social Media Strategies Summit

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. How does Sway Group differentiate themselves?

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Buzzlogix Feature: User Group Management for Agencies and Business Units

Buzzlogix

Buzzlogix is excited to announce our latest feature update, User Group Management. By creating a user group, you can decide which Topic Streams , Analytics Reports as well as which Social Profiles your users can access. CREATE / EDIT GROUPS. Create your first group.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Marketing Insider Group.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

How to Measure Video Marketing: The Metrics that Matter

Oktopost

To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics. Content Marketing B2B Marketing Tips Social Analytics Social Engagement Video Marketing

Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Parnassus Group (in alpha).

Why the Changes to LinkedIn Groups are Better for Your Users – and You

SocialFish

LinkedIn groups, I assure you, are not on the brink of going up in flames and burning group owners to the ground in their wake. The Changes to LinkedIn Groups Streamline its Top Functions. LinkedIn Groups Aren’t Your Bulletin Board for Sales.

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Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]

Mindjumpers

On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Of course you need to know your target group(s) as well as the relevant social media platforms and channels before you can profit from any of your actions. Tweet.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 3) The #MAGA group. What can marketers learn from this?

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).