Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

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Social Media Team Tools Strategy 120

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. In addition, marketing opportunities and engagement tools have grown in similar fashion.

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Instagram Strategy Marketing Metrics 162

Unmetric

OCTOBER 31, 2019

Brands utilize this time of the year to come up with innovative social media campaigns by being nostalgic and reminding fans of their childhood memories. We noticed brands like Fashion at Big Bazaar, Bewakoof, Nykaa, and Zomato India engaging with their fans by bringing back their beautiful memories of the past. Hyundai India.

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Social Media Insurance CSR Fashion 70

Laurel Papworth

NOVEMBER 17, 2023

SOCIAL MEDIA and STRUCTURED PROMPTING for ChatGPT: in this quick tutorial I go through structured prompting for #socialmediamanagers. AIIsMyMentor 05:47 Chain of Density for social media extracts and short succinct informative pieces. I also teach social media. Structured prompting for social media.

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Social Media Tips Social Media Management Review 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

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Metrics Influencer Marketing Survey 100

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Christina recommends these 3 tactics: Look at Your Analytics.

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Social Media Strategy Hotels Content 112

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Social Media Brands Tips Affiliate marketing 112

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

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Facebook Strategy Marketing Travel 130

Unmetric

AUGUST 16, 2019

We used Discover, the world’s largest branded content catalog, to see what brands in India have done in the past for their Onam social media campaigns. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. Max Fashions. See the latest Onam posts. Bajaj Electricals.

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Social Media Engagement Campaign Fashion 72

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Retail Social Media Brands Tips 104

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Fashion Nova. This fashion brand is Instagram-famous and relies heavily on influencer marketing. And how can your brand get in on it?

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Social Media Management Social Media Brands Class 111

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Example of Later’s social media report.

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Template Templates Report Social Media 82

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. The dynamic nature of social media requires brands to stay updated, adapt, and optimize their strategies.

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Study Brands Patterns Sports 78

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

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Platform Social Media Small Business Instagram 78

Social Media Strategies Summit

JULY 19, 2023

3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns. So what’s it doing right? 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Unmetric

AUGUST 13, 2019

To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. Posting content wasn’t just limited to one social network, Ganesh Chaturthi content was published by brands across Facebook, Twitter, and Instagram. Max Fashion. Sundaram Mutual.

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Social Media Engagement Banking Avatar 75

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

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Strategy Brands UGC Marketing 123

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers.

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Instagram Brands Fashion Sports 155

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

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Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

AUGUST 28, 2019

Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics.

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Examples Marketing Retail Automotive 200

Danny WhatMough

MARCH 20, 2015

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Good round up from the WSJ about how brands used Snapchat during Fashion Week season. Twitter rolls out new landing page for analytics. Want this in your inbox each week?

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Fashion Instagram Facebook YouTube 40

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

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Social Media Guidelines Marketing Instagram 59

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

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ROI Social Media Management Team Study 103

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Social Media Case Study Brands Fashion 60

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

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Social Media Guidelines Hashtag Training 84

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Mindjumpers

SEPTEMBER 24, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Too bad since blogs are really social media hubs and more. But there is hope, since blogs are almost a must for all businesses that want to do “something&# with social media. Today, companies face a new challenge: social media.

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Social Media Forums Disqus Social Networking 220

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Keyhole.co

MARCH 7, 2024

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. It involves months of hard work and consistency, so you have to be willing to commit.

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Influencer Instagram Tips How To 52

Sprout Social

DECEMBER 29, 2022

Their values are clear across their social channels. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Social media is a great way to build and maintain loyalty. The impact of social media on brand reputation. Social listening.

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Reputation Sentiment Loyalty Nielsen 90

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

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B2B Influencer Platform SMS 306

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts.

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Tips HootSuite Facebook How To 141

Ignite Social Media

JULY 10, 2020

While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. In simple terms, influencer marketing is allowing a third party to tell your brand story on social media and nobody does it better than influencer marketing agency Carusele in our not so humble opinion.

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Brands Facebook LinkedIn Influencer 176

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Aesthetics matter for brands on social media.

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Platform Instagram Video Meme 123

Buffer Social

MAY 28, 2019

What if you had a magic wand and could make any change you wanted on social media ? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. Instagram Checkout represents a potentially seismic shift in social media.

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