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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere.

Mobile 138
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13 most engaging Onam social media posts

Unmetric

We used Discover, the world’s largest branded content catalog, to see what brands in India have done in the past for their Onam social media campaigns. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. Max Fashions. OPPO Mobile India. Bajaj Electricals.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics.

Examples 200
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11 Tips for writing YouTube descriptions

Sprout Social

It’s wise — and best practice — to link your social media handles in your YouTube descriptions. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Match your social voice. Check your analytics.

YouTube 131
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Examples 131