Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. Google Trends.

Research 183

Research Content Hitwise Adwords 183

Proactive Report

MARCH 25, 2011

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,&# which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

Social Media 58

Social Media News comScore Social CRM 58

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Keep it Brief.

Conversation 40

Conversation Social Media Tips comScore 40

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. It’s well-known that Apple’s marketing is famous,whether in a good or bad way.

comScore 100

comScore Video Apple iPhone 100

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Build Your Brand through Social Media Consistency.

Brands 118

Brands comScore Blogger SEO 118

Proactive Report

MARCH 14, 2010

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos searched, but how-to videos are not far behind.

comScore 72

comScore Video YouTube Skills 72

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Videos are also very diverse in their application.

Video 60

Video UGC Content comScore 60

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

JULY 3, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Android (the app for Plus is fantastic).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Android (the app for Plus is fantastic).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

I instead want to focus here on when Google Plus/Google + (jury is still out it seems) will become viable for company usage , and how it might impact Twitter and Facebook social outposts. Kissing Cousins: Search and Social Media. Android (the app for Plus is fantastic).

Google 147

Google Picasa Engineering Adwords 147

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” Which social media marketing tools are most useful?

Social Media 207

Social Media ROI B2B Marketing 207

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? billion in paid advertising. MICROSOFT $648,732,726.

News 110

News Report Social Media Reputation 110

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. precedent to be good at social, or is it the worst possible background to. be good at social? I came in as an online marketer search guy to a PR agency, as a contractor that.

Social Media 134

Social Media SEO Retail Conference 134

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Adam Sherk

JANUARY 12, 2011

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. To succeed today content needs to be effectively targeted and optimized for search and social. What other SEO tactics should newsrooms employ?

SEO 198

SEO Hitwise comScore Adwords 198

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. The trend: Marketers will have more capacity than ever to stalk and re-stalk until users who are most likely to convert in a subsequent session.

Social Media 34

Social Media comScore Small Business Mobile 34

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Coupled with this, hundreds of such videos are shared on social media sites. Still not convinced?

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Coupled with this, hundreds of such videos are shared on social media sites. Still not convinced?

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers. In fact, many businesses found immense success by using Instagram as a marketing tool. As a marketer, your goal should be to exist where your audience is located.

Instagram 40

Instagram Brands How To Fashion 40

SocialFish

FEBRUARY 1, 2011

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. The Social Media Marketer’s SEO Checklist – SEOmoz. While Mobile Email Usage on the Rise – comScore.

comScore 172

comScore Journal Analysis Proposal 172

Audiense

MARCH 13, 2017

What can marketers learn from this? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). Why did he resonate with them?

Groups 125

Groups Groups Data Analysis 125