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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Foursquare. Any social media updates that we missed? Facebook tests new ‘buy’ button for online purchases in U.S.

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Social Media News Ticker: Twitter Redesign, Facebook Adds Custom Gender Options

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Facebook. Any social media updates that we missed this week? Social Media News Ticker Facebook Facebook profile gender social media news social media news ticker Twitter Twitter redesign'

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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. How to Launch a LinkedIn Company Page.