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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Monday Roundup: Digital Business

Waxing UnLyrical

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? Google Analytics is Dead as We Know It: Meet Universal Analytics. Based in the Washington, D.C.,

Analytics 188
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Monday Roundup: Business Best Practices

Waxing UnLyrical

Image: Sung Ming Whang via Flickr, CC 4.0. Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Leveraging real-time data during a crisis.

Data 230
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265