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Beyond Analytics: Brand Insight and Understanding

Convince & Convert

Chuck Hemann , Director of Analytics at WCG , joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. The RSS feed is: Click to read more » Listen Now.

Analytics 137
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. RSS & email subscriptions. Google Page Rank for branded and unbranded terms. Blog Comments.

Analytics 350
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Instagram automation: Strategy and tools to do it right

Sprout Social

Brand accounts should emphasize human interactions and avoid anything that looks spammy. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance.

Instagram 115
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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3 Tools for Social Media Listening on a Budget

Ignite Social Media

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. If you don’t give a hoot about reporting on conversations, but want a more thorough way to collect and organize mentions, RSS Owl is one of the more-robust free options for listening. Simple, but effective.

Tools 152
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story.

Postrank 134
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How to schedule Facebook posts: 3 Ways

Sprout Social

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. You can check out your Facebook analytics and see when your followers are most likely to be online and schedule your content around those time periods.

Facebook 121