Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 140

ROI Social Media Social CRM Survey 140

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

DECEMBER 9, 2020

We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. . B3 Media Solutions , a social data and analytics agency, succinctly outlines how listening can help brands strengthen their social marketing strategies. .

Proposal 102

Proposal Price Project Education 102

Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media.

Company 120

Company Instagram B2B Survey 120

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

JANUARY 24, 2011

Actionly also includes Twitter account management and analytics tools. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Pricing ranges from $30 to $150 per month. Other Cool Web Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. This is where a tool like Google Analytics becomes your best friend. Increase Sales.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Company newsletters.

Strategy 97

Strategy Marketing Case Study How To 97

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. B2B: 54% brand-building and 46% sales activations. Then, they analyze that information alongside web data, digital analytics, and CRM systems. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. This is where a tool like Google Analytics becomes your best friend. Increase Sales.

Template 60

Template Templates Social Media Strategy 60

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And there’s now a button to click if you want to know why a post is showing up in your feed. Now is best.

HootSuite 145

HootSuite Facebook How To Groups 145

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For more impactful webinars, share Youtube clips or upload an MP4 file that could be a promotional video or a pitch-perfect demo.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Rebekah Radice

SEPTEMBER 4, 2016

Download this free @AbbsonLive guide to double your live stream viewers: [link]. Add a specific call to action phrase to your tweet (download now, click here, reserve your spot, shop now, contact us, sign up, etc). Go through your Twitter Analytics and choose tweets that were successful the first time around. Get into video!

Engagement 97

Engagement Twitter Hashtag Travel 97

Rebekah Radice

FEBRUARY 1, 2016

These details can come from many sources: Google Analytics. Customer Surveys. This is great for B2B market, but only when used intelligently. Use multiple online locations to host your sign-up form: website, social media profiles, blog, online ad, infographic, whitepaper download, squeeze page, ecommerce checkout, and more.

How To 114

How To List Social Media SMS 114

Rebekah Radice

SEPTEMBER 4, 2016

Download this free @AbbsonLive guide to double your live stream viewers: [link]. Add a specific call to action phrase to your tweet (download now, click here, reserve your spot, shop now, contact us, sign up, etc). Go through your Twitter Analytics and choose tweets that were successful the first time around. Get into video!

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

FEBRUARY 23, 2012

Click the play button to listen here: Download the audio file: [link]. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

FEBRUARY 2, 2012

Click the play button to listen here: Download the audio file: [link]. It’s their 12th annual trust and credibility survey. If you’re a B2B company that gets four tweets a day, to say that you need to staff that nights and weekends is probably not worth the additional expense, but you never know. Listen Now.

Social Media 117

Social Media Committee Team Questions 117

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Because we’re a white label company and a B2B company, awareness is tough sometimes. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Because we’re a white label company and a B2B company, awareness is tough sometimes. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 122

B2B Content Case Study Marketing 122

Hootsuite

JANUARY 6, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. We’ve got all the details in our beginner’s guide to Facebook Analytics.

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

AUGUST 14, 2023

Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Write a short feedback survey for a wedding planner that will be included in a thank you note to the newlyweds.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

JULY 15, 2016

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. Are you B2B or B2C? Jay: Hey, everybody. Aaron: You can say why are you.

Content 104

Content How To B2B Questions 104

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175