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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

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7 ways to use social media for market research

Sprout Social

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. They’re the best airline, even in crisis mode!

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. Staff should be backed on social media and the Community is NOT always right! black face qantas airways twitter. No probably not.

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Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

Polly created a community fundraising event that all of us can support with very little effort while generating a high return – in fact less than two (2!) There has been a 39% increase in the number of people needing help to feed themselves and their families, right here in the islands. She has taken social media by the horns!

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Four Elements of a Wildly Successful Digital Brand

Pixlee

Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort. One of the best examples of constant availability is the Royal Dutch AirlinesTwitter feed.

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