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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends?

Trends 215
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends?

Trends 123
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad. Ultimately, I want to compare the number of conversions reported by Ads Manager to those by Google. Results from Ads Manager and Google Analytics. Both will have strengths and weaknesses.

URL 203
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How to measure brand awareness

Sprout Social

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 102
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” Can you come up with a better Inbound Marketing Haiku ?).