Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 136

Conversation Review Marketing How To 136

Jon Loomer

FEBRUARY 15, 2023

While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. Let’s go… First, Do This… As mentioned, this post assumes you are using Google Tag Manager to manage your pixel. Create a tag in Google Tag Manager.

Eventful 179

Eventful Aggregator Google Conversation 179

Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). And there, of course, is the potential issue. Ranked and Unranked Events.

Eventful 203

Eventful Report Facebook Aggregator 203

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Jon Loomer

DECEMBER 20, 2021

The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad. Ultimately, I want to compare the number of conversions reported by Ads Manager to those by Google. Results from Ads Manager and Google Analytics. Both will have strengths and weaknesses.

URL 204

URL Examples Facebook Analytics 204

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS. — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

Small Business Mavericks

JULY 1, 2013

In case you haven’t heard, Google killed Google Reader. What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber. It is no more. Effective today.

Google Reader 98

Google Reader Google RSS Aggregator 98

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? The more data you can gather, too.

Reputation 96

Reputation Sentiment Analysis Notification 96

yMarketingMatters

NOVEMBER 11, 2013

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158

News Google Tips Press Release 158

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Google Blog search. Google News. Google Trends.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Jon Loomer

FEBRUARY 13, 2023

Your Base Pixel Code We’re doing this in Google Tag Manager. Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

Eventful 184

Eventful Aggregator Widget Conversation 184

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 127

Review Brands How To Analysis 127

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. This post is meant to provide some clarity. But, I would like to explain how I use them.

Eventful 209

Eventful Conversation Facebook URL 209

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Don’t NOT go.

Social Media 232

Social Media Press Release Marketing Widget 232

Kikolani

MAY 24, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 53 Actionable Content Marketing Metrics – Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Socialmedia.biz

SEPTEMBER 26, 2016

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. What other viral marketing tools are in your bag of tricks?

Tools 60

Tools Marketing Meme Startup 60

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? – If You de-Index Will They Still Come?

News 101

News Google Hitwise Press Release 101

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Referring traffic to your website.

Analytics 350

Analytics Social Media Trendrr Digg 350

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Jon Loomer

OCTOBER 29, 2021

” Then click “Refine by” and select “Aggregated Value.” What’s interesting is that these ranges are not in line with what Google Analytics reports. When you create a website custom audience, select “PageView” under “From your events.”

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes.

Reputation 249

Reputation Directory Press Release Real Estate 249

The Social Media Hat

AUGUST 29, 2016

Social media marketers know that curating, creating and posting social content can take a lot of time. Some aggregate headlines, others have search features that let you search for content ideas by industry or keyword. Set Google Alerts, or Don't. Google Alerts used to be a pretty awesome tool. Here are some good tips.

Social Media 166

Social Media Content How To Aggregator 166

Adam Sherk

MAY 15, 2012

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. And Google+. And what the heck is Google+? It is called aggregation! Or stand over the fax machine feeding through one press release at at time.

Press Release 269

Press Release Vocus Video Embedding 269

Sprout Social

MAY 23, 2023

When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. You’re in charge.

Team 134

Team Social Media Management Skills Trends 134

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Buffer Social

OCTOBER 2, 2023

The platform may soon integrate Google Search results , expanding its functionality. Emerging Platforms and Features Artifact vs. Twitter: Artifact, an AI news aggregator, adds a new Post feature places it as a direct competitor to Twitter, broadening the social media landscape.

News 80

News Report Social Media Instagram 80

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. They can instantly “Google” products on their smartphones for a product review or scroll through Instagram to see what others are wearing and where they are shopping.

Badge 42

Badge Marketing Aggregator Influencer 42

Bill Hartzer

MAY 18, 2015

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. If so, how has it suffered?

Small Business 60

Small Business Google SEO Adwords 60

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Small Business Mavericks

OCTOBER 14, 2014

Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). Signals (15.5%) (IYP/aggregator NAP consistency, Citation Volume, etc.). It’s the target Google uses until you specify further. Behavioral/Mob.

Survey 102

Survey Aggregator Review Google 102