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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. Remember the days back in 1999-2000 when everyone was trying to get a banner ad on the homepage of Yahoo! This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

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10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

News Feed Updates. Somewhat subtly, Facebook announced that ad blocker software would no longer work when users accessed the social network from desktops: As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software. Control the Ads You See.

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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

The social network is now the most trafficked website online. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. The alternatives were Yahoo!, The latest test run by Facebook is for real-time advertising.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, After the 2002 Search Engine Letter was issued, search engines embraced the letter’s guidance and distinguished any paid search results or other advertising on their websites.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. Answers Yahoo! The issue, of course, is engagement.