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How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

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Should You Get Facebook Blueprint Certified? [2023 Guide]

Hootsuite

While many courses and training programs are free, Meta Blueprint certification badges come with a cost. Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. It shows you how to attract an audience on social media. Psst: We’re invested in your investments, too!

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February Social Media Trends

Ignite Social Media

Let’s break down the February social media trends. Instead of fan growth, check out the social media metrics that are more closely tied to business results. Verified merchants will get badges on their account, get access to Shop the Look Pins, a shop tab on their profile and early access to their conversion insights tool.

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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Selecting and using Facebook advertising objectives. Selecting and using Facebook advertising objectives. Thorough understanding of how Facebook products can be used in advertising and communication strategies. Thorough understanding of how Facebook products can be used in advertising and communication strategies.

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October 2018 Social Media Updates

Ignite Social Media

S ocial media networks take this Q4 push to provide updates and release new products, while also provid ing tips and tricks on how to boost traffic, drive sales, and increase video views. Grab your pumpkin spice latte and catch up on the October Social Media Updates. Don’t want to fall behind on the latest social media news?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Sometimes known as publicity, media coverage is not advertising. Prioritize your target media.

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