Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page.

Communities 234

Communities Facebook How To Consultant 234

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

APRIL 4, 2023

Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain, measure, and predict consumer behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Moreover, brands today can use their websites to build a community around their product or service. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Stay N' Alive

JUNE 6, 2017

Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers? Here’s how B2B marketers can and should utilize social media marketing: Lead Generation . Although most FB users are not B2B clients, no other online resource provides the same opportunity!

B2B 42

B2B Social Media Marketing LinkedIn 42

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Google and Facebook captured 85% of the growth in internet advertising last year. Just 3% say they communicate with brands using Twitter. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

APRIL 13, 2021

There’s no advertising. In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. appeared first on B2B Marketing Blog | Webbiquity. It may not matter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 126

Discount Marketing How To B2B 126

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Paid Advertising. Target Your Advertising. Use Images.

B2B 107

B2B LinkedIn Tips Marketing 107

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? The B2B customer journey has changed—far from the linear funnel most of us love to draw. They’re savvy, sophisticated, and they don’t want to be advertised to.

B2B 62

B2B Brands Apple Hosting 62

agora pulse

MARCH 1, 2021

Don’t have active Community Guidelines strikes. Content must meet YouTube’s advertiser-friendly content guidelines. Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). In many niches (SaaS, B2B, etc.), Monetization method. Requirements.

YouTube 208

YouTube How To Guidelines Adsense 208

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

SEPTEMBER 28, 2021

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Content that contains self-harm or excessive violence. Fake or impostor profiles. Pinterest Rules. YouTube Rules. Minds Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Ignite Social Media

MAY 6, 2021

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). If your brand is looking to target consumers or businesses – LinkedIn can help advertise toward both and offer more than 200 targeting characteristics. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. Online Shopping is Thriving Overall – Regardless of Advertising Spend.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Can you believe it? The baby’s growing up! Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 126

Examples Influencer Campaign Marketing 126

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Avatar How To 78

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Social media advertising is useless (or is it?). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Shock, horror!

Campaign 194

Campaign SMS B2B Case Study 194

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Data 278

Data Tips Aggregator Conversation 278

agora pulse

NOVEMBER 4, 2020

If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers. The first will show up in the right-hand sidebar, which includes Google Display Network-styled large images or videos that are clearly advertisements. Right-hand sidebar.

Reddit 115

Reddit CPC CPM Cost 115

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. Too much of B2B marketing is functional, devoid of basic human emotion.

UGC 77

UGC B2B How To Software 77