7 best Facebook analytics tools

Unmetric

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? Here’s a tool to help you get started with Facebook analytics if you have a tight budget because this tool is FREE of cost.

21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. Social Strategies Analytics social media tools

Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And with more complex advertising tools, myths and misconceptions abound, especially surrounding data. -->.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics.

Twitter Analytics For All Users Now Available

Firebelly

Previously, this information was only available to advertisers and a limited number of other users. Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets.

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Understanding LinkedIn Company Page Analytics

Devumi

To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […]. The post Understanding LinkedIn Company Page Analytics appeared first on Devumi.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

SEO Without Analytics?

Small Business Mavericks

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results. Most of the time, you want to keep your analytics focused on end result data. Analytics are important for any marketing.

How to Find Profitable Targets in Facebook Advertising for B2B Marketers

agora pulse

While other advertising platforms focus on keywords and whether a customer is actually seeking something out, Facebook targets people based on their overall persona. Take what you know from sources like your website analytics and Facebook post traffic and use it to your budget’s advantage.

New Twitter Analytics: Everything You Need To Know

Firebelly

Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how.

How To: Filter Referrer Spam in Google Analytics

Bill Hartzer

Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. That’s how they “advertise” their service. Web Analytics

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. You can also use this location data to help target your advertising in the future.

How to foolproof your Facebook advertising strategy

Sprout Social

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. Unlike PPC of the past, modern Facebook advertising lets you get granular with your targeting, only serving ads to relevant users. Another key piece of Facebook advertising is the platform’s reporting features.

Twitter Has Rolled Out Analytics Tool

Small Business Mavericks

Last year they rolled out a new advertising program. Recently, they made public an analytics tool that is wrapped up in their advertising platform. So what kind of data does Twitter Analytics offer? There is also a tab for getting data on your followers, but I clicked it and got a screen that said “Sorry, there is not enough data to display analytics at this time. I fully expect to see Twitter Analytics improving in the coming days and weeks.

Twitter Analytics… we’re waiting

Josh S Peters

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. In recent years, brands have embraced Instagram with phenomenal success.

Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Facebook tests mobile-ad network – Facebook is now testing out a new mobile ad network that will connect advertisers with publishers of other mobile apps, extending Facebook’s reach (The Wall Street Journal).

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports.

GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. Thereafter the day to day operations part can be outsourced to respective specialists (adwords specialist, social media ops specialists, analytics specialists etc.).

Google Updates Analytics Favicon

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Updates Analytics Favicon by Jesse on August 5, 2008 I was a little disappointed in the last favicon update that Google rolled out a few weeks back. Today I logged into Analytics and saw that Google had at least changed the favicon for Analytics.

Measuring PPC Keyword Performance In Google Analytics

Small Business Mavericks

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. PPC for Small Business google analytics keyword positioning keywords PPC PPC keywords This can be easily done. Click on Acquisitions then on AdWords then in Keyword Positions. From this report you can determine a number of useful metrics, such as: Conversion rate by PPC ad position – Does your ad perform better in position #3 than it does in position #2?

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Online Advertising Spiraling Downward

Freelance Social Media

“Against a deteriorating macro-environment, online display advertising is being materially impacted, much more so than performance-based search advertising,&# wrote Citibank analyst Mark Mahaney.

Snapchat Sued by Shareholders and Facebook Mischarges Advertisers – Social You Should Know

Ignite Social Media

Analytics provider TrackMaven released results to a survey that polled marketers on important components of measuring their efforts. Content performance and social media analytics came out on top with 65.2% Snapchat can’t catch a break and Facebook cops to another measuring mishap.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights.

Should Advertising Cost Less?

Twist Image

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. advertising. analytics.

Cost 65

Advertising. Full Steam Ahead.

Twist Image

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. advertising.

Waze Does Display Advertising Right

Twist Image

There was a time when I thought all display advertising was "meh." . I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. Back then display (known as banner advertising) was much bigger than search. Now, it's becoming abundantly clear: publishers can't get off of the drug of display advertising.

The Lean Analytics Model

Twist Image

Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster , with Ben Yoskovitz. advertising podcast. lean analytics. Tags: advertising. Episode #351 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire ( PressBooks , Librivox , etc.),

The Advertising Agency As Scapegoat

Twist Image

The biggest drum that has been banged came in the form of an Advertising Age article titled, PepsiCo Exec Has Tough Words for Agencies , in which PepsiCo executive Brad Jakeman delivered a presentation at the Association of National Advertising 's annual Masters of Marketing conference in Orlando. We have a globalization of communications, a digitization of industry, and the ability to understand consumers (call it data, call it analytics) like never before. advertising.

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. advertising.

Digital Advertising Is The New Mass Media

Twist Image

I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot. analytics. digital advertising. online advertising.

Social Media Analytics: Measuring the Web’s Newest Marketing Frontier

Kikolani

Facebook has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics.