8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The filter verification feature of GA can help marketers test various filters before applying them.
Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. ad market.
Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Word-of-mouth advertising is very powerful. S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. Content marketing answers a need.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. You can’t have a high performing team with spotty skills especially in the area of digital marketing.
12 Secrets of the Human Brain to Use in Marketing
Buzz Marketing for Technology
MARCH 11, 2015
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
Why Modern Marketers Need Flexible Budgets
FEBRUARY 9, 2016
Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success.
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. We often argue about analytics over creativity, data over strategy and more. So, what is the future of the advertising agency? advertising.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. Social listening helps you prove the value of your social marketing efforts.
Beyond Likes: 9 Facebook Analytics You Must Be Measuring
NOVEMBER 1, 2016
Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Each one is far more useful to you as a marketer or business owner than total likes.
New Twitter Analytics: Everything You Need To Know
JULY 18, 2014
Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience.
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. As a marketer, my gut reaction is always the same: "whoops. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? advertising. analytics. content marketing.
Programmatic Advertising Creative. Winter Is Coming.
JANUARY 3, 2017
Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. We used to talk about brands and advertising within the realm of the "big idea." advertising.
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips
APRIL 19, 2017
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? 10 Other Free Instagram Analytics Tools.
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable.
The Power of Online Referral Marketing
JUNE 23, 2016
Referral marketing is one of the best ways to grow your business, online and off. The post The Power of Online Referral Marketing appeared first on Spin Sucks. by Stacy Libitz Related Stories Does Account Based Marketing Live Up to the Hype?
"Digital Marketing" Is Not The Same As Marketing
MARCH 28, 2017
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world. For now, it seems like those wanting to put an end to the term "digital marketing" are those who are struggling most with it. analytics.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. Jason Beckerman is the CEO of social marketing and analytics company Unified.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 7 Digital Advertising Stats.
Fear And Loathing In Advertising
FEBRUARY 22, 2012
There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them.
The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast
JANUARY 15, 2017
Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. advertising podcast. analytics. digital marketing. digital marketing agency. digital marketing blog.
Digital Advertising Is The New Mass Media
APRIL 24, 2015
I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. My pedigree in this space is in the media and marketing realm. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars. Clients from great startups to established Fortune 500 brands are continuing their bullish investment in Facebook advertising despite the accidental misreporting of video duration and completion metrics.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Some advertising campaigns are meant to be flighted.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
It’s easy to understand the show’s appeal: It gives the viewer what appears to be an inside look at the creative muscle and oversized egos that launched advertising into the business it is today. Today’s guest post is written by Justin Graves. . Yes, they have something in common!
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
APRIL 26, 2017
I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Plan C: Advertising-focused.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. How does the Analytics provide that information?
Waze Does Display Advertising Right
NOVEMBER 29, 2016
There was a time when I thought all display advertising was "meh." . I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. Back then display (known as banner advertising) was much bigger than search. advertising.
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Facebook will only amplify its role as a location-marketing destination.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? How is that good for advertising? marketing mix.
Should Advertising Cost Less?
APRIL 24, 2014
Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) Now, think about digital advertising. advertising.