Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. I think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. through the lens of Web 1.0,

Project 265

Project Web 2.0 Module Wiki 265

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

The Marketing Blog

SEPTEMBER 7, 2010

The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

SEPTEMBER 28, 2009

A couple of years of ago, one could easily identify active users through blogs & discussion forums. But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. influential Indians in social media on Facebook etc.) Any collaborators?)

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

The Marketing Blog

AUGUST 5, 2008

1 search-engine company has positioned itself as a startup in this job-advertisement. Startup tag works well Jumping on the big company bandwagon is easy. A company’s screening process includes relevant experience, educational background and similar parameters. OTOH, a candidate screens the right companies for his job.

Google 113

Google Startup Web 2.0 FeedBurner 113

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Sherk

SEPTEMBER 17, 2009

To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Buzz Marketing for Technology

JUNE 27, 2008

We look forward to seeing you soon on your favorite social networking site! -->. Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JUNE 27, 2008

Web Content 2007. Web-based spreadsheet. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, As a final piece of advice, I recommend that you make sure to plan your social media strategy in same manner as you plan all other business activities.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

The Marketing Blog

JUNE 2, 2008

Home About In the Media Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Services & Tools for Bloggers June 3, 2008.2:00 Spectators: (?????) - Watchdogs, keep an eye on the stream of activities by reading blogs , listening to podcasts , watching videos. The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 100

Web 2.0 Startup FeedBurner Flickr 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. 3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

The Marketing Blog

JANUARY 5, 2009

Via Carf We’re witnessing more and more offline discussions about this subject, newer breed of quality bloggers who’re providing their perspective, research activities being carried about and even some very unique & collaborative efforts in online blogging. He writes an Innovation Blog and tweets here.

Social Media 104

Social Media Web 2.0 Startup Blogosphere 104

The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. As an individual how do you make the the differentiation between these two social networking platforms? The scope of my blog-posts span across the Enterprise 2.0

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. The more you read, the better and more prepared you will be to communicate through various social media channels. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Laurel Papworth

DECEMBER 16, 2010

Freelancer has a very active community so I’m sure they are not concerned but if you are a company developing your customer community for the first time, 20 days will net you oh about 3 entries (just videoing and editing will take some ppl 3 weekends!) – completely forgot it’s mine. Related posts. Related posts.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0?

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

The Marketing Blog

OCTOBER 10, 2008

Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. Bluetooth companies such as Telebrahma and CellMagix have been promoting offers and content to consumers inside malls, by sending information directly to Bluetooth activated phones.

Startup 109

Startup Web 2.0 SMS Proposal 109

Adam Cohen

JULY 16, 2010

(By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

The Marketing Blog

MARCH 24, 2008

SnagIt enables users to capture selections, full screens, active window. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. However, I still review some Web 2.0

Tools 100

Tools Web 2.0 Startup RSS 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. di “Quid Tum? walking on the insight road (and not halfway there).

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 Enterprise 2.0: Twitter: Reputation Management in Social Networks (18).

Badge 108

Badge Sharepoint Social Media Foursquare 108

Buzz Marketing for Technology

OCTOBER 13, 2008

Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0 The post examines the idea of applying ratings to workers based on their activity with social software applications. Inside a company, same rules apply. Maintain a vibrant Social Profile. TradeVibes â??

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

The Marketing Blog

AUGUST 9, 2007

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Kool Companies 3 Comments Anand August 10, 2007 at 11:48 am The comment section of this blog itself is a demostration of the wisdom of crowds. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. philosophy&#.

Web 2.0 100

Web 2.0 Startup SMS Directory 100

The Marketing Blog

JANUARY 28, 2008

and of course for shippment but I so wish that some companies at least tried to reduce their packaging materials as so much goes to waste. When you are thinking of product as a whole, smart packaging does play an important role in the product purchase activities. The scope of my blog-posts span across the Enterprise 2.0

Products 100

Products Web 2.0 Startup Apple 100

The Marketing Blog

JANUARY 9, 2008

Several companies now offer consumers a well thought-out solution for online gifting. I signed up for the service with my gmail account and like it usually happens the account activation email landed in my spam folder. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Startup 104

Startup Web 2.0 Retail Price 104

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Laurel Papworth

JANUARY 14, 2010

Engage your customers directly via social media and mobile initiatives, and Web 2.0 Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Tweet This!

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Social Media Strategery

JANUARY 23, 2012

So, if you're deploying social tools internally, what kind of community is your organization creating? The Social Media/Web 2.0/New Lurking, but not active. Active and insightful. Non-work conversations are prohibited – none of that "social networking" stuff here!

Communities 121

Communities Wiki Microblogging Press Release 121