Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Romi was also a speaker on Agency 2.0 Over 200 companies use their application with hundreds of sales reps using the application.

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 Web 2.0â??the the social webâ??has I heard this message at a conference on global health in Geneva last week, but I also heard that the barriers to these potential achievements are social and cultural, not technological. t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 Web 2.0 ll be more Web 2.0

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Situational advertising during social discussions by clintjcl on Flickr.

Forget the Social Network, It’s Just Etiquette

Socialized

A piece on Forbes.com titled Are You Practicing Proper Social Networking Etiquette? The article goes on to ask, “(is) it wise to accept a colleague or higher-up as a ‘friend’&# on a social network? While some of these questions have been brought on by new methods of communications, others are just plain common sense, and do not need to be thought of in the context of social networking.

Australia Job: Social Networking Guru

Laurel Papworth

Online Marketing & Social Networking Guru. Build our Social Networks. Contribute to the success of this growing company and work within a friendly and customer focused team. High-level experience with Facebook, Twitter and other social networking media. Develop and implement creative, Online Marketing strategies including all channels of Social Networking, email, promotional ideas, advertising & blogs. Web 2.0

Next Generation Companies

Buzz Marketing for Technology

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. There will be no separate networks for voice data etc – the network will become the platform. Web 2.0

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment!

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. However, I still review some Web 2.0

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Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? Enterprise 2.0

What Do They Mean by Social Any Way?

Socialized

Many of us take for granted the meaning of the word “social” when we think of social media and social networking. For the techie, social software is most likely built using Web 2.0’s And while this definition might impress your friends or help you in a game of Internet trivia, it isn’t very helpful in determining the socialness (sociability?) By this definition, Facebook is probably the most social site. It’s encouraging that Web 2.0

In B2B Marketing: Content is Media

Buzz Marketing for Technology

Its the content that gives you the opportunity to have a discussion with the Media, its the content that gives you the opportunity to create conversations socially, its the content that gives you the opportunity to re-engage with leads in your system that you may be nurturing on that sames topic, and its the content that allows your sales team to start a conversation with their accounts about that topic. Does it relate to the major growth initiatives of your company?

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Tips for Using Facebook Fan Pages

Socialized

I think one of the issues here is the inflation of language so pervasive in social networking. There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” on Facebook with a single click of the mouse, and who may never again engage with the company. In fact, when I made informal inquiries into what companies had the best Facebook pages, large retail brands were most often cited.

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How to Delete a Ning Network – Removal is not possible

Laurel Papworth

None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks. We would like you to stick with us and keep your Ning Network running: [link]. We are contacting you one last time in the hope that you still want to keep your social network. Your Ning Network will be blocked after midnight tonight unless you choose a new plan. Social Media and SMBs (11).

What’s your Social Media diet?

Buzz Marketing for Technology

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Social Media speeds Onboarding I am officially up and running now in my. Blogging Facebook Social Media Social Networking Twitter Web 2.0

Cool Web Hosting company

The Marketing Blog

45 pm Web Hosting demystified – I Jump to Comments I’ve been running my blog on wordpress.com which offcourse is a free account currently. The other day I was doing a bit of search (organic search) for a cheap, reliable, quality (wow i.e. quite a bit) web-hosting provider. After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. i have use it to hosting my web qronis.web.id

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. Product companies will have a strong social approach to product development using Social Media.

The evolution of the employee-employer relationship

I'm not lost, I'm wondering

In many ways, knowledge workers will come to be “self-employed” in the sense that they are working to improve themselves and to make an impact on the world at large and not just within the company they happen to be “working for” at the time. By working “for” a company, knowledge workers are in many ways simply out-sourcing the business end of being self-employed so they can focus on the job itself. The emergence of Web 2.0

Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Criticising Social Media ?

You’re worth $130 to Facebook

Socialized

With a current user base of 650 million*, each Facebook user would be worth $130 to the company. Warren Buffet thinks social networks in general are overvalued, and we might be headed for the Web 2.0 Facebook was recently valued at $85B on SecondMarket. version of the dot-com bubble/bust, but in

Public Relations becomes Community Relations – Social Media

Laurel Papworth

Well, what if you manage PR for a cosmetic company? But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company. Companies approach them and ask if they can talk to the members, and advice on the best way of engaging with them. We’re working with a variety of large companies on building great content-rich websites, many of which will focus on mums. NAB Ubank Social Media Mess (7).

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Election 2010: GetUp Tony Abbott Mashup is a post from: Laurel Papworth- Social Network Strategy. Web 2.0 Video 3.0 – Social Video (2).

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. Most of the projects came in for A leading manufacturer and marketer of major home appliances… or This company is one of the world’s most respected leaders in the premium alcoholic drinks business or better yet international humanitarian charitable organization. Australia Event: Social Networks and P.R. (9).

Social Media Campaign: Saw7 and Hoyts

Laurel Papworth

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. Ok I admit, I’m a bit down on social media campaigns. If it’s agency created content, professionally edited, professionally uploaded and distributed and acts as an ad, it’s not really very social media-y, is it? Well, Social Ads, mebbe? Web 2.0

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Social ads at least have a chance of being relevant (useful to those looking) or more easily ignored (less likely to piss those off that aren’t looking). Betraying social trust. Web 2.0

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

YoMacha: India's Hot or Not ?

The Marketing Blog

A brief look at YoMacha tells you that it isn’t exactly a run-of-the mill social networking portal with typical Web2.0 Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. However, I still review some Web 2.0

Social Media: Web Developer and Agency Ripoffs

Laurel Papworth

I am always a bit shocked when I see the prices big companies pay for bespoke sites – hundreds of thousands of dollars usually. But that’s big companies with big Agencies. What about little companies using sole trader web developers? Social Media: Web Developer and Agency Ripoffs is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: agency , Australia , humor , not humor , ripoff , social media , stupid.

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100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review. Template: Blogging and Social Media Policy. Social Media Policy.

Linkedin v/s Facebook - Professional up Against Social

The Marketing Blog

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. As an individual how do you make the the differentiation between these two social networking platforms? Facebook like the name suggests is my “Face&# to the entire network. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Freelancer – $25k in Australian social media competition

Laurel Papworth

Great opportunity for someone wanting to “get their social media on&#. Also some points on social media timelines. Click here to read the full details and enter: freelancer social media competition town downunder. Word of mouth, social media, tell a few people. It’s worth noting for those that are interested in pursuing social media as a career, that there is nothing like proof of the pudding. So get creative, get networking and win something.

Recruiting Lessons from Google

The Marketing Blog

search-engine company has positioned itself as a startup in this job-advertisement. The catch line says ‘ Start-up company with manpower, funding an ideas seeks entrepreneur ‘ A thing or a two to learn for the modern-companies: Comfort feel for your potential employees Learn how to position yourself even if you aren’t a startup anymore. Startup tag works well Jumping on the big company bandwagon is easy. However, I still review some Web 2.0

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. N ow Facebook is suggesting that users create a “Community Page” when the page isn’t for a company, brand, or public figure, as well as when they are not an official spokesperson for that organization. Don’t build your network hub on Facebook – use it as a spoke. Social Media Monetization and Revenue (29).

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. His company is ZevenSeas which wins points for having a cool name, I reckon. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , cpm , Facebook , Marketing , Monetization , revenue , ROI , social media , social networks , value.

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REVAi: Old Story in A New Bottle?

The Marketing Blog

Home About In the Media Linkedin v/s Facebook – Professional up Against Social CNG Auto-Rickshaw November 6, 2007.3:37 I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of electric cars. I would rather wait for a good car company to come out with an alternate fuel vehicle. The scope of my blog-posts span across the Enterprise 2.0

Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. Social Media Asia: Ultimate Explorers Thailand (2).

Join a world of creativity, fun, innovation and entrepreneurship

The Marketing Blog

38 am Join a world of creativity, fun, innovation and entrepreneurship Jump to Comments We’re hiring @ Ideafarms They say that ‘culture’ is the biggest asset for any company and my mad workplace is special because of our unique culture Why Us? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Journoggers – Journalists that blog

Laurel Papworth

As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces? If you know of clues or tips for identifying journalists in social networks, let me know. I mean a few that use social networks as their own personal hunting ground. Journoggers – Journalists that blog is a post from: Laurel Papworth- Social Network Strategy.