Social Media Today

SEPTEMBER 21, 2022

'Unconnected Reach' is a growing consideration for Facebook marketers.

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Facebook Content How To Marketing 215

SocMed Sean

SEPTEMBER 8, 2022

TikTok is a great app for posting video clips, but some of the technical aspects of the app can create a lot of questions. Here are our tips to help you overcome some of the more common TikTok technology issues. The post 4 More Common TikTok Issues and Tips on How to Resolve Them appeared first on SocMedSean - Social Media Sean.

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Issues Tips How To Social Media 246

Social Media Strategies Summit

SEPTEMBER 2, 2022

Local, federal, and national governments on social media have a tough job. They need to educate their audiences, build trust, communicate essential information, and respond to complaints and queries. When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube.

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Badge Facebook URL Social Media 245

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

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Metrics Examples Facebook How To 214

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

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Data Engagement Hubspot B2B 174

The Social Media Hat

SEPTEMBER 4, 2022

Get the right message to the right client at the right time. The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat.

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Eventful Advertising How To Social Media 168

Audiense

SEPTEMBER 22, 2022

It’s no secret that to stand out in today’s crowded social media landscape, you have to go the extra mile. Meaning, you need to offer more value to your (potential) audience than the odd meme followed by a very-subtle-but-not-really plug to whatever you’re selling.

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Social Media Meme Engagement How To 164

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels.

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Education Examples Content Nielsen 231

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.

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Content Facebook Groups Groups 212

Oktopost

SEPTEMBER 26, 2022

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

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Industry Content Apple Journal 174

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Hootsuite

SEPTEMBER 16, 2022

A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis!

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Twitter Hashtag HootSuite Class 145

Social Media Today

SEPTEMBER 13, 2022

The program will provide a range of support packages for EU-based SMBs.

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Google 217

Audiense

SEPTEMBER 23, 2022

Your customers should be at the centre of all your business strategies.

Strategy 148

Strategy Brands 148

Sprout Social

SEPTEMBER 21, 2022

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. And it also just happens to be free. (If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. Many of the options come with a monthly cost ( like the API Gateway ).

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API WordPress Conversation Facebook 206

The Realtime Report

SEPTEMBER 16, 2022

Bored Ape Yacht Club NFTs Recreated as 10,000 Works of Art by Google Cloud Neural Networks. Machine learning has come a long way since Google’s DeepDream software in 2015. What used to be limited to Mandelbrot-like images of puppies within puppies as far as the mouse could zoom, now allows us to create any image that we can think of, and in any style imaginable.

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Google Project Collaboration Software 143

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

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Social Media Tips HootSuite Film 29

Social Media Today

SEPTEMBER 2, 2022

New add-on features for Facebook and/or Instagram?

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Features Instagram Facebook 218

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Audiense

SEPTEMBER 15, 2022

Once upon a time, luxury brands – and especially fashion houses – eschewed the internet as they believed it would cheapen the experience. Now, they’re one of the most enthusiastic adopters of Web3 tech.

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Brands Fashion 148

Awario

SEPTEMBER 8, 2022

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. Some of them are there in the plain sight for you to take on right away, but some are hidden in Settings or simply not mentioned that much in the Facebook marketing community.

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List Features Facebook Marketing 142

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.

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Training Course Resources Social Media 142

WebInKnow

SEPTEMBER 7, 2022

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

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Conference 139

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.

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Templates Template Social Media UGC 145

Social Media Today

SEPTEMBER 20, 2022

Maximize your Twitter efforts this holiday season with these tips.

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Tips Twitter Marketing 215

Audiense

SEPTEMBER 28, 2022

If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level. If you’re interested in exploring Discord as a marketing opportunity, you’ve come to the right place.

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Communities How To Trends Platform 147

Ignite Social Media

SEPTEMBER 21, 2022

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. To stand out in a sea of content, brands need to produce quality content that’s engaging, informative, relevant, and, most importantly, timely.

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Trends Social Media Authentication Social Graph 137

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

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Amy Porterfield

SEPTEMBER 6, 2022

When you feel like a total failure, these 4 strategies will get you back on track If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for […]. The post #495: Lacking Self-Worth?

Strategy 136

Strategy Marketing 136

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

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Social Media Tools Marketing Analytics 143

Social Media Today

SEPTEMBER 9, 2022

Instagram has long-held that re-posts would not be a beneficial addition for the app.

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Instagram Feedly Feed Features 215

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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