September, 2022

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Meta Shares New Insights into How to Maximize Your Content Reach on Facebook

Social Media Today

'Unconnected Reach' is a growing consideration for Facebook marketers.

Facebook 217
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4 More Common TikTok Issues and Tips on How to Resolve Them

SocMed Sean

TikTok is a great app for posting video clips, but some of the technical aspects of the app can create a lot of questions. Here are our tips to help you overcome some of the more common TikTok technology issues. The post 4 More Common TikTok Issues and Tips on How to Resolve Them appeared first on SocMedSean - Social Media Sean.

Issues 246
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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

Metrics 214
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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Data 174
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to create an audience-engaging social media workflow in 6 steps

Audiense

It’s no secret that to stand out in today’s crowded social media landscape, you have to go the extra mile. Meaning, you need to offer more value to your (potential) audience than the odd meme followed by a very-subtle-but-not-really plug to whatever you’re selling.

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How To Use AI-Based Programmatic Advertising To Promote Virtual Events

The Social Media Hat

Get the right message to the right client at the right time. The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat.

Eventful 161

More Trending

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19 features you actually need for Facebook marketing (the ultimate list)

Awario

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. Some of them are there in the plain sight for you to take on right away, but some are hidden in Settings or simply not mentioned that much in the Facebook marketing community.

List 139
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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.

Content 211
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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Industry 174
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When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers

Audiense

Once upon a time, luxury brands – and especially fashion houses – eschewed the internet as they believed it would cheapen the experience. Now, they’re one of the most enthusiastic adopters of Web3 tech.

Brands 148
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top 6 Social Media Trends to Expect in 2023  

Ignite Social Media

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. To stand out in a sea of content, brands need to produce quality content that’s engaging, informative, relevant, and, most importantly, timely.

Trends 136
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Can You Use AI-Generated Art in Your Digital Marketing and Content Efforts?

Social Media Today

The rise of AI-generated art has opened up new opportunities for visual elements - but can you actually use these images in your posts?

Content 195
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Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).

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How to Set Up Conversions API with Facebook for WordPress Plugin

Jon Loomer

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. And it also just happens to be free. (If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. Many of the options come with a monthly cost ( like the API Gateway ).

API 205
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What is Good Engagement Rate?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with

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How to build a Discord community your audience actually wants to join

Audiense

If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level. If you’re interested in exploring Discord as a marketing opportunity, you’ve come to the right place.

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Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion

WebInKnow

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

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LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network

Social Media Today

LinkedIn's looking to help members maximize their opportunities via new skills and job listing tools.

Skills 217
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.

Template 145
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#495: Lacking Self-Worth? Try These 4 Practices

Amy Porterfield

When you feel like a total failure, these 4 strategies will get you back on track If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for […]. The post #495: Lacking Self-Worth?

Strategy 135
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Tips 129
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Where Psychology Fits into an Employee Advocacy Launch

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you mobilize an entire organization to market for your brand? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time.

B2B 117
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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12 Fun Fall Canva Templates you can use for Free!

Socially Sorted

If you're looking for Fun, Fall Canva Templates, then you're in the right place. Whether it's Fall or Autumn where you live, who can resist the cosy warmth of all things Fall? From winter fashion to pumpkin spice (love it or hate it) this post has loads of Canva Templates to fill your socials! Whatever […]. The post 12 Fun Fall Canva Templates you can use for Free!

Template 119
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New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Social Media Today

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? Cost savings, better customer service, and multi-channel interactions at scale.

FAQ 122
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#499: TikTok Intimidates Me, So I’ve Decided To Do It My Way

Amy Porterfield

After 2 years of being almost radio silent on TikTok, I’m giving it another go If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I […]. The post #499: TikTok Intimidates Me, So I’ve Decided To Do It My Way appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 128
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Retail 125
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How To Update Snapchat In 3 easy Steps?

BeingOptimist

Pondering over how to update Snapchat? We got your back! We have come up with another helpful article about Snapchat. You see, Snapchat keeps on updating its features every day. And in order to keep yourself updated, you will have to update Snapchat regularly. Now, the thing is how do we update it? Come, take a look at this. When Do I have To Update Snapchat?

How To 111
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How to Avoid Burnout as a Creator

Buffer Social

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout. Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy report.

How To 109
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New Report Underlines the Increasing Reliance on Social Platforms for News Content, Including TikTok

Social Media Today

People are increasingly turning to social platforms for news content - which may not be a good thing.

News 214
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Jack Dorsey’s Former Boss Is Building A Decentralized Twitter

Forbes Social Media

A little-known group of interoperable social networks has been growing in private for years, but now that the engineer behind Twitter’s pilot, Evan Henshaw-Plath has joined the fray, the parallel universe is verging on mainstream.

Twitter 106