September, 2022

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Meta Shares New Insights into How to Maximize Your Content Reach on Facebook

Social Media Today

'Unconnected Reach' is a growing consideration for Facebook marketers.

Facebook 215
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4 More Common TikTok Issues and Tips on How to Resolve Them

SocMed Sean

TikTok is a great app for posting video clips, but some of the technical aspects of the app can create a lot of questions. Here are our tips to help you overcome some of the more common TikTok technology issues. The post 4 More Common TikTok Issues and Tips on How to Resolve Them appeared first on SocMedSean - Social Media Sean.

Issues 246
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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

Local, federal, and national governments on social media have a tough job. They need to educate their audiences, build trust, communicate essential information, and respond to complaints and queries. When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube.

Badge 245
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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

Metrics 214
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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Data 174
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How To Use AI-Based Programmatic Advertising To Promote Virtual Events

The Social Media Hat

Get the right message to the right client at the right time. The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat.

Eventful 168

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How to create an audience-engaging social media workflow in 6 steps

Audiense

It’s no secret that to stand out in today’s crowded social media landscape, you have to go the extra mile. Meaning, you need to offer more value to your (potential) audience than the odd meme followed by a very-subtle-but-not-really plug to whatever you’re selling.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels.

Education 231
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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.

Content 212
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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Industry 174
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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26 Ideas for a Twitter Bio That Makes a Great First Impression

Hootsuite

A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis!

Twitter 145
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Google Launches New SMB Support Initiatives in Europe

Social Media Today

The program will provide a range of support packages for EU-based SMBs.

Google 217
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How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy

Audiense

Your customers should be at the centre of all your business strategies.

Strategy 148
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14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Retail 144
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Set Up Conversions API with Facebook for WordPress Plugin

Jon Loomer

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. And it also just happens to be free. (If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. Many of the options come with a monthly cost ( like the API Gateway ).

API 206
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Bored Ape Yacht Club NFTs Recreated as 10,000 Works of Art by Google Cloud Neural Networks

The Realtime Report

Bored Ape Yacht Club NFTs Recreated as 10,000 Works of Art by Google Cloud Neural Networks. Machine learning has come a long way since Google’s DeepDream software in 2015. What used to be limited to Mandelbrot-like images of puppies within puppies as far as the mouse could zoom, now allows us to create any image that we can think of, and in any style imaginable.

Google 143
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Squash Social Media Trolls With These 9 Tips [Guide]

Hootsuite

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

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Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

Social Media Today

New add-on features for Facebook and/or Instagram?

Features 218
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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers

Audiense

Once upon a time, luxury brands – and especially fashion houses – eschewed the internet as they believed it would cheapen the experience. Now, they’re one of the most enthusiastic adopters of Web3 tech.

Brands 148
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19 features you actually need for Facebook marketing (the ultimate list)

Awario

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. Some of them are there in the plain sight for you to take on right away, but some are hidden in Settings or simply not mentioned that much in the Facebook marketing community.

List 142
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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.

Training 142
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Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion

WebInKnow

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.

Templates 145
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5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Social Media Today

Maximize your Twitter efforts this holiday season with these tips.

Tips 215
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How to build a Discord community your audience actually wants to join

Audiense

If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level. If you’re interested in exploring Discord as a marketing opportunity, you’ve come to the right place.

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Top 6 Social Media Trends to Expect in 2023  

Ignite Social Media

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. To stand out in a sea of content, brands need to produce quality content that’s engaging, informative, relevant, and, most importantly, timely.

Trends 137
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Tips 141
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#495: Lacking Self-Worth? Try These 4 Practices

Amy Porterfield

When you feel like a total failure, these 4 strategies will get you back on track If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for […]. The post #495: Lacking Self-Worth?

Strategy 136
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Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

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Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

Social Media Today

Instagram has long-held that re-posts would not be a beneficial addition for the app.

Instagram 215
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.