article thumbnail

8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. Influencers offer a powerful channel to achieve this. Let’s get started!

Metrics 52
article thumbnail

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 125
article thumbnail

Post Performance Report: Brands already inspiring us in 2024

Sprout Social

In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. Organizing a brand trip with Black influencers across the diaspora to go to Ghana during Detty December has to be, could only be, the brainchild of a young Black woman…I’m the demographic.”

Report 107
article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 97
article thumbnail

Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Mentionlytics is a solid social media management platform.

article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

There are so many brands and influencers, all vying for the attention of their target audience. This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started.