Social Listening vs. Social Monitoring: How To Use Both in 2024
Hootsuite
JUNE 6, 2024
Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. They should include the hashtag, tag, and handle. JE — United Airlines (@united) May 18, 2024 This tweet shows United Airlines responding to an indirect mention of their brand name, not their handle.
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