Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Inside the World of Dog Influencers

Likeable

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. It’s undeniable—people love their pets.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

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10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Enter the Micro-Influencer. Why use a micro-influencer?

How to build an effective influencer marketing campaign

Sprout Social

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

How to Use TikTok to Reach Audiences in China

Pixlee

Smart brands are learning how to use this channel to not only discover the best influencers but harness the global content to appeal to a broader variety of audiences. And that trust carries over to influencers. One such platform where influencers thrive in large numbers is Tiktok.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Advanced Sentiment Analysis – not just positive and negative either. Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson Effective social media programs? Yeah right, how would you ever prove it?

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

4 Strategies for Improving Social Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Influencers may also check your engagement before deciding to partner with your brand. Use the right hashtags.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. Opt for micro-influencers.

Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. Identify the top influencers around that topic. And the top tweets by influencers (that include that specific hashtag).”

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Leverage the right hashtags. The right hashtags can get you in front of the right audience. Connect with the right influencers.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and.

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6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Did you know there are 3.5

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The 7 Ways Brands Use Social Listening

Convince & Convert

Industry/brand influencers: 60%. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Industry and Brand Influencers. How do you determine what makes a good influencer?

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How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

The influence doesn’t just stop there as 40% of fans convince others to watch television shows. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 114

What brands are missing by sleeping on TikTok

Sprout Social

The teen is achieving what celebrities and top tier influencers take years and entire teams to do. But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. Try less,” is the sentiment.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

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27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. helps brands create shoppable influencer images on Instagram.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Identify potential customers, partnerships and influencers. Influence marketing and product decisions. Remember: Instagram listening is about more than @mentions, comments and #hashtags.

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Brand24 is a great tool to help you reach potential customers and influencers. TapInfluence is a compelling influencer marketing platform. Updated for 2019!

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Find influencers to partner with. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often?

5 social listening services you can offer your clients

Sprout Social

Influencer marketing research. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Influencer marketing research. As it stands, our clients can’t afford to hire a Kardashian for their influencer strategies (nor do any of them have the desire). However, they are extremely interested in working with micro influencers in their industry. Sentiment research.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Sentiment Analysis.

B2B Employee Advocacy Best Practices

Oktopost

A good place to start is by identifying a small group of influencers within your organization who already actively share company content and represent your company’s best interests. Brand Sentiment. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. more engagement than those without as you can see below: And influencers are using emojis to increase engagement too.

A closer look: What brands need to know about COVID-19

Sprout Social

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.