Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Top 7 Brand24 Alternatives For 2024 Here are some of the best Brand24 alternatives worth your attention: 1. The reports don’t cover the granular aspects of social media marketing.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 108

Social Media Marketing Sentiment Influencer 108

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Top 7 Rival IQ alternatives for 2024 Here are some of the best Rival IQ alternatives you can look into: 1. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. From over 16.2

Social Media 105

Social Media Strategy Meme Education 105

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 63

Report Atlassian Brands Sentiment 63

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. The value of social media goal-setting Setting social media goals adds an element of certainty to your marketing activities.

Examples 52

Examples Social Media How To GPS 52

Hootsuite

FEBRUARY 7, 2024

Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Clear data.

Hashtag 93

Hashtag Analytics Tools HootSuite 93

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

FEBRUARY 14, 2024

Taylor Swift’s Effect on NFL Super Bowl LVIII The Taylor Swift Effect is all about the incredible cultural and economic influence of pop superstar Taylor Swift. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 100

ROI Analytics Influencer Campaign 100

Keyhole.co

FEBRUARY 27, 2024

But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for? With such an active focus on social media, it’s no wonder Spotify’s marketing strategy is a resounding success. Let’s find out. Now that we know Spotify’s online following, socials tick.

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 95

Analytics Tools Strategy Price 95

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 105

HootSuite Brands Price Collaboration 105

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. We spoke with Pessoa and Lowman to get the inside scoop on what makes their approach to collaboration between marketing and customer service work. Looking for proof? Look no further than Instant Brands.

Tips 94

Tips Collaboration Marketing Team 94

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Businesses that want to increase their market share over the next few years are putting a renewed focus on their customer service offerings–and with good reason. Superior customer experiences don’t happen by accident.

Strategy 108

Strategy How To Team Reputation 108

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Social media hit historical highs in the CMO budget this year. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Despite high usage rates, a lot of ambiguity surrounds AI.

Marketing 122

Marketing Loyalty ROI Influencer 122

Buffer Social

JANUARY 4, 2024

Zero-click content, a term coined by Amanda Natividad , VP of Marketing at SparkToro, refers to content that provides valuable information to users without requiring them to leave the platform they're on. Your audience will benefit from it – it could be a great launchpad for your business or creative efforts.

Content 104

Content Platform Social Media Instagram 104

Sprout Social

APRIL 18, 2024

Draft engaging post copy in seconds with AI Assist According to the 2024 Content Benchmarks Report , brands published an average of 10 social posts per day across all networks. That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more.

Features 118

Features Social Media Management Sentiment Report 118

Hootsuite

AUGUST 16, 2023

Artificial intelligence tools are a hot topic in marketing circles. 74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. will use generative AI by 2024. 46% of U.S. 80% of U.S.

Statistics 94

Statistics Marketing Organization Training 94