Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

DECEMBER 15, 2023

Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

FEBRUARY 5, 2024

Here are our picks for the 15 most important metrics to track in 2024. On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages. It will also support requests for more budget or new hires.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

Influencer 101

Influencer Retail Marketing Discount 101

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. But, I’ve found new inspiration now, and it’s a different kind of excitement in 2024. What Facebook ads standards from 2016 could be repeated in 2024 without missing a beat? Let’s be honest. So much has changed.

Advertising 176

Advertising Metrics Cost Sentiment 176

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. What are some audience-oriented LinkedIn metrics that content marketing managers should be keeping an eye on?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 131

B2B Social Media Management Metrics Social Media 131

Hootsuite

FEBRUARY 7, 2024

Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Clear data.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

FEBRUARY 24, 2023

18, 2024, or at the end of their contract, whichever comes sooner. Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Keyhole.co

FEBRUARY 14, 2024

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. The Budweiser Super Bowl commercial from 2024 was the most searched commercial from Super Bowl LVIII. Was the 2024 Super Bowl the most watched?

Eventful 52

Eventful Advertising Social Media Features 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 105

ROI Analytics Influencer Campaign 105

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Top 7 Brand24 Alternatives For 2024 Here are some of the best Brand24 alternatives worth your attention: 1. The reports don’t cover the granular aspects of social media marketing.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

DECEMBER 18, 2023

But as you scale these efforts, you will also need a reliable social media marketing tool. It lets you handle your marketing activities across multiple social media platforms seamlessly. Top 7 Rival IQ alternatives for 2024 Here are some of the best Rival IQ alternatives you can look into: 1. Let’s get into it!

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 101

Analytics Tools Strategy Price 101

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Social Media Strategies Summit

FEBRUARY 27, 2024

Liz — GEICO Service Team (@GEICO_Service) February 18, 2024 That way, they can discuss the matter privately while also making it clear to the rest of their audience that they’re dealing with the problem. link] — Nike (@Nike) January 21, 2024 Essentially, this response still says: “DM us more information.”

Social Media 181

Social Media Tips Guidelines Policies 181

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. It lets you automate your daily social media marketing tasks.

Price 52

Price Hashtag Metrics Analytics 52

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. We spoke with Pessoa and Lowman to get the inside scoop on what makes their approach to collaboration between marketing and customer service work. Looking for proof? Look no further than Instant Brands.

Tips 100

Tips Collaboration Marketing Team 100

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Businesses that want to increase their market share over the next few years are putting a renewed focus on their customer service offerings–and with good reason. Superior customer experiences don’t happen by accident.

Strategy 115

Strategy How To Team Reputation 115