Hootsuite

FEBRUARY 5, 2024

Here are our picks for the 15 most important metrics to track in 2024. On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages. It will also support requests for more budget or new hires.

Analytics 106

Analytics Instagram HootSuite Metrics 106

Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? Sometimes, they have enormous resources at their disposal.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

DECEMBER 15, 2023

Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

DECEMBER 13, 2023

Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Lack of sentiment analysis or hashtag tracking features.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 120

Social Media Strategy HootSuite Sentiment 120

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. Incorporate Natural Language Processing for Customer Sentiment Use Natural Language Processing to analyze customer feedback, reviews, or social media comments.

Trends 137

Trends Data Tips Marketing 137

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

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Influencer Campaign CPM Sentiment 99

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. According to The 2024 Influencer Marketing Report , almost half of all consumers (49%) make purchases at least once a month because of influencer posts. To conduct scalable, real-time audience research, tap into social listening.

Influencer 90

Influencer Brands Strategy Marketing 90

Sprout Social

JANUARY 24, 2024

You can view metrics like positive sentiment and total engagement. The post 10 metrics to track influencer marketing success in 2024 appeared first on Sprout Social. It can also give you metrics based on your competitor’s activities. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 105

Metrics Influencer Marketing Survey 105

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. But, I’ve found new inspiration now, and it’s a different kind of excitement in 2024. What Facebook ads standards from 2016 could be repeated in 2024 without missing a beat? Let’s be honest. So much has changed.

Advertising 179

Advertising Metrics Cost Sentiment 179

Keyhole.co

JULY 12, 2024

Decoding TikTok’s popular platform So why is TikTok so popular in 2024? Image Source: Mayple ) In 2024, 67% of TikTok user claim that TikTok ads capture their attention, so it’s no surprise that online brands are pouring focus into their video-ad strategy on the app. Sentiment score: What is your demographic saying about your brand?

Strategy 52

Strategy Sentiment Hashtag Trends 52

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI.

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Team Social Media Brands Tips 133

Keyhole.co

MARCH 20, 2024

Dive deep into what your mentions mean with sentiment analysis and track how far the conversation around your brand is spreading with Brand24’s social listening analytics, focusing on your mentions’ reach and engagement. The post 5 Best LinkedIn Monitoring Tools To Consider In 2024 appeared first on Keyhole.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

JANUARY 9, 2024

Understanding audience sentiment towards content is critical. Keyhole’s sentiment analysis tools decipher audience reactions – positive, negative or neutral – helping content marketers gauge the effectiveness and impact of their messages.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. For example, Sprout relies on listening even more in election years.

Social Media 119

Social Media Marketing Sentiment Influencer 119

Ignite Social Media

APRIL 15, 2024

For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments. Will the Power of Influencers Impact the 2024 Campaign Trail? 32 Signs You Might Be a Social Media Marketing O.G.

Influencer 145

Influencer Retail Marketing Discount 145

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. 14 best social listening tools for 2024 There are a lot of options out there. Here are our top social listening tools picks for 2024. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 107

Brand Monitoring Tools Brands HootSuite 107

Sprout Social

OCTOBER 3, 2024

Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. Message intent and classification AI-powered sentiment analysis, combined with direct messaging, significantly aids social customer care teams in managing their inbox.

Social Media 65

Social Media Patterns How To Analysis 65

Hootsuite

JULY 10, 2024

— Warby Parker (@WarbyParker) June 27, 2024 You don’t have to limit all of your social listening activities to one goal. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. They also get a report on social sentiment. Top themes.

Examples 102

Examples Strategy HootSuite Sentiment 102

Sprout Social

SEPTEMBER 16, 2024

According to Sprout Social Listening data on X during move-in week (Aug 15-21, 2024), mentions of ASU and #ASUWelcome were 89% positive. We look forward to following Oxford closely during “Freshers’ Week 2024,” a welcoming celebration for freshmen students that includes a fair, dinner, orientation and more.

Report 76

Report Class Sentiment Apple 76

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 102

Sentiment Analysis Tools API 102

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

BeingOptimist

JUNE 15, 2024

As we move towards the end of 2024, AI is no longer an optional extra but a fundamental component that consumers expect in their devices. The Stock Market Responds to AI Advancements The stock market is a reflection of investor sentiment and future expectations, and Corning’s stock has been no exception.

Apple 51

Apple iPhone Industry Sentiment 51

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 118

Analytics Sentiment Analysis Patterns 118

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 69

Report Atlassian Brands Sentiment 69

Convince & Convert

NOVEMBER 16, 2023

Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element. But that will come in 2024. AI’s Limitations Despite the multitude of sessions on AI tools and applications, a consistent theme emerged: AI isn’t the silver bullet.

Content 78

Content Marketing B2B SEO 78

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. You also get comprehensive visuals on metrics like sentiments, locations, post types, and top devices. Want to analyze the trending topics around your keywords?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 133

B2B Social Media Management Metrics Social Media 133

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Related Articles 10 Instagram Hacks To Grow Your Business Ultimate Guide To Social Media Image Sizes For 2024 Revealed Frequently Asked Questions 1. Engagement nowadays is a two-way street. How does Instagram Live work?

Instagram 52

Instagram Strategy Notification Hosting 52

Hootsuite

FEBRUARY 7, 2024

Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Clear data.

Hashtag 100

Hashtag Analytics Tools HootSuite 100

Hootsuite

FEBRUARY 24, 2023

18, 2024, or at the end of their contract, whichever comes sooner. 18, 2024 , but some users will lose access before then. 18, 2024, you’ll lose access as soon as your agreement is up. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 90

Sprout Social

JANUARY 9, 2024

For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral. Pave the way for social media personalization In 2024, it won’t be enough for your brand to respond to customers. They want to feel like your first priority.

Social Media 129

Social Media Sentiment Data Team 129

Hootsuite

JULY 26, 2024

8 of the best social media competitor analysis tools for 2024 1. Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel.

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Analysis Social Media Tools HootSuite 87