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Breaking Ground: Sprout updates to get excited about in Q3 2024

Sprout Social

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Learn more about all of the releases—and more—announced at our Breaking Ground Q3 2024 event.

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Government social media benchmarks: Q3 2024 research

Hootsuite

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% Here is how other government profiles are doing in Q3 2024: LinkedIn: 0.63% Instagram: 0.54% X (Twitter): 0.22% Facebook: 0.11% Inform and engage on social media with Hootsuite. Facebook: 3.2% X (Twitter): 2.4%

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. You can set up email alerts to keep you informed when sentiment or conversion volume change.

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PPR special edition: The best brands on social media in 2024

Sprout Social

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. This year, Beyond Meat has been recouping positive sentiment losses and successfully rebounded its earnings.

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How to manage social media content creation across networks

Sprout Social

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. According to The 2024 Influencer Marketing Report , almost half of all consumers (49%) make purchases at least once a month because of influencer posts. To conduct scalable, real-time audience research, tap into social listening.

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Grammys 2025 predictions, according to social media

Hootsuite

Maybe they arent on Stan Twitter quite as much, but their voting habits often mirror public sentiment. In social listening, sentiment measures how many positive or negative keywords appear along a specific search term. Net sentiment is the difference between positive and negative sentiment. cumulative engagement in 2024.