Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — Notion (@NotionHQ) September 11, 2024 That way, you can better your offering and relationship with buyers.

Examples 110

Examples HootSuite Sentiment UGC 110

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. Incorporate Natural Language Processing for Customer Sentiment Use Natural Language Processing to analyze customer feedback, reviews, or social media comments.

Trends 144

Trends Data Tips Marketing 144

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 133

Sentiment Analysis Tools API 133

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

Influencer 125

Influencer Campaign CPM Sentiment 125

Webbiquity SMM

MARCH 11, 2025

Danny Schreiber Then: He wrote about how to use “Twitter advanced search to monitor brand mentions; monitor sentiment about a competitor; and build a Twitter list of potential customers in this post from Zapier. Now: No new tweets since September 2024, only two tweets in all of last year. ’ Now: Inactive since May 2024.

B2B 150

B2B How To HootSuite Statistics 150

Hootsuite

JULY 10, 2024

— Warby Parker (@WarbyParker) June 27, 2024 You don’t have to limit all of your social listening activities to one goal. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. They also get a report on social sentiment. Top themes.

Examples 127

Examples Strategy HootSuite Sentiment 127

Hootsuite

NOVEMBER 4, 2024

Source: 2024 Edelman Trust Barometer How to get these insights Social listening tools help you uncover the topics your audience is most interested in. Combine these with sentiment analysis to identify areas of audience concern. Nuanced) brand sentiment Hootsuite Listening Any degree of brand sentiment analysis is useful.

Analysis 107

Analysis Social Media HootSuite Sentiment 107

Sprout Social

OCTOBER 28, 2024

In the post below, a user shares an unboxing video showing Fenty Beauty’s 2024 advent calendar. Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Brand mentions help fuel online reputation monitoring.

Brands 116

Brands Sentiment Forums Brand Monitoring 116

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 140

Strategy Sentiment Marketing Analysis 140

Sprout Social

SEPTEMBER 26, 2024

Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews? Use sentiment analysis to see if brand perception skews more positively or negatively. You can also categorize messages as positive, negative or neutral to better track your overall brand sentiment.

Facebook 100

Facebook Sentiment Marketing Analysis 100

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Report 131

Report Brands Library Sentiment 131

Hootsuite

JUNE 6, 2024

JE — United Airlines (@united) May 18, 2024 This tweet shows United Airlines responding to an indirect mention of their brand name, not their handle. now where is HER double album — Lionsgate UK (@LionsgateUK) April 19, 2024 I love this example from @LionsgateUK. Brand sentiment. Social ROI.

HootSuite 131

HootSuite Sentiment How To Hashtag 131

Sprout Social

SEPTEMBER 16, 2024

According to Sprout Social Listening data on X during move-in week (Aug 15-21, 2024), mentions of ASU and #ASUWelcome were 89% positive. We look forward to following Oxford closely during “Freshers’ Week 2024,” a welcoming celebration for freshmen students that includes a fair, dinner, orientation and more.

Report 101

Report Class Sentiment Apple 101

Hootsuite

JULY 26, 2024

8 of the best social media competitor analysis tools for 2024 1. Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel.

Analysis 113

Analysis Social Media Tools HootSuite 113

Sprout Social

OCTOBER 23, 2024

According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. According to Sprout Social Listening data on X from September 9 to October 18, 2024, Lowe’s social sentiment is almost 25% more positive than their leading competitor.

Report 94

Report Brands Hotels Campaign 94

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 141

Patterns Sentiment Analysis Proposal 141

Social Media Today

JUNE 5, 2025

Though that also depends on sentiment, which relates to ad frequency, content, etc. 19, 2024 Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. By Andrew Hutchinson • Jan.

Press Release 116

Press Release Wikimedia Policies Newsletter 116

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. They offer 24/7 review monitoring, automated email notifications, sentiment analysis and customizable surveys. This will deepen your connection.

Reputation 128

Reputation Brands Sentiment Survey 128

Bill Hartzer

JANUARY 10, 2025

Launched on August 20, 2024, by industry veterans Abra Potkin and Nicole Winnaman, VideoShops is designed to disrupt the status quo. ” Investor Lisa Stone echoed this sentiment, highlighting the platforms ability to offer a fair return for both influencers and brands.

Retail 78

Retail API Sentiment Influencer 78

Hootsuite

OCTOBER 16, 2024

Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024. . #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. It’s so easy.

Analytics 112

Analytics Tools HootSuite Social Media Management 112

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players.

Sports 92

Sports Social Media Marketing Fashion 92

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

Social Media 113

Social Media HootSuite ROI How To 113

Hootsuite

FEBRUARY 5, 2024

Here are our picks for the 15 most important metrics to track in 2024. On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages. It will also support requests for more budget or new hires.

Analytics 130

Analytics Instagram HootSuite Metrics 130

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. There are over 100,000 subreddits on Reddit in 2024 ; there are at least a few relevant to your organization. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate.

Reddit 97

Reddit Tips HootSuite Marketing 97

Sprout Social

SEPTEMBER 18, 2024

In 2024, Facebook is the most popular social media platform in most countries. Use a sentiment tracker to find out how positively or negatively your audience feels, then apply this to their region to uncover data that helps your global strategy. This is possible through social listening.

Social Media 129

Social Media Strategy Marketing Influencer 129

Sprout Social

FEBRUARY 29, 2024

What to look for in a TikTok analytics tool 13 TikTok analytics tools to try in 2024 What is a TikTok analytics tool? 13 TikTok analytics tools to try in 2024 Want to get a better view into your TikTok performance? Get insights into your brand sentiment on TikTok so you know your reputation on the app.

Analytics 131

Analytics Tools Strategy Price 131

Hootsuite

NOVEMBER 7, 2024

Volume and sentiment of brand mentions People who love your brand say great things about you online. Adding sentiment tracking allows you to understand whether those mentions are positive or negative. Social share of voice Volume and sentiment of mentions track your own brand conversations over time.

Loyalty 122

Loyalty Brands HootSuite How To 122

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 133

Social Media Strategy HootSuite Sentiment 133

Sprout Social

OCTOBER 3, 2024

Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. Message intent and classification AI-powered sentiment analysis, combined with direct messaging, significantly aids social customer care teams in managing their inbox.

Social Media 88

Social Media Patterns How To Analysis 88

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. What is an influencer analytics tool?

ROI 126

ROI Analytics Influencer Campaign 126

Sprout Social

FEBRUARY 11, 2025

Brand love describes the positive sentiment consumers feel toward your brand that inspires them to engage with your content, buy your products or services, pick you over a competitor and spread the word about your company. Sentiment Yet, engagement alone doesnt illustrate the full scope of community buy-in for your narrative.

Brands 79

Brands Sentiment UGC How To 79

Sprout Social

MAY 22, 2025

Sentiment analysis to gauge how customers feel about a brand or topic. Consumers are ready for it: 73% support brands using AI to deliver faster service on social, according to our Q1 2024 Sprout Pulse Survey. AI-powered routing to direct inquiries to the right team or agent. But whats ahead is even more exciting. And the best part?

Engagement 102

Engagement Embedding Loyalty Team 102

Sprout Social

JANUARY 29, 2025

Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content. Instead of spending hours manually analyzing reports, AI Assist highlights key insights like shifts in sentiment, spikes in engagement and trending topics in seconds.

Content 126

Content Marketing How To Patterns 126

Sprout Social

SEPTEMBER 17, 2024

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. Enter 2024, and the need for tools like Sprout’s social listening suite has become more pressing than ever. Listening is the key.

Retail 119

Retail Social Media How To UGC 119

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

HootSuite 135

HootSuite Brands Price Collaboration 135

Social Media Strategies Summit

FEBRUARY 27, 2024

Liz — GEICO Service Team (@GEICO_Service) February 18, 2024 That way, they can discuss the matter privately while also making it clear to the rest of their audience that they’re dealing with the problem. link] — Nike (@Nike) January 21, 2024 Essentially, this response still says: “DM us more information.”

Social Media 242

Social Media Tips Guidelines Templates 242

Sprout Social

SEPTEMBER 25, 2023

This sentiment is felt even more strongly in larger organizations, with 48% of mid-market and 44% of enterprise social teams saying they feel siloed. The post CMOs: What will you do to remove social team silos in 2024? appeared first on Sprout Social.

Team 126

Team Embedding Collaboration Social Media 126