Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. In this exponential success, social media played a significant role. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Sign up for a free 30-day trial today!

Publishing 95

Publishing Tools Brands Facebook 95

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

MAY 9, 2024

There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Industry 76

Industry Influencer Trends Marketing 76

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Social Media 109

Social Media Authentication Communities Campaign 109

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Buffer Social

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Social Media 97

Social Media Content Meme Metrics 97

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? It’s a good idea to create a sense of community and build good relationships with your followers. That’s a lot of scrolling.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 12, 2024

The benefits of influencer marketing for your organization Influencer marketing amplifies your brand’s reach and credibility. Thus, increasing social media engagement and improving your brand’s search rankings. Productivity app Notion uses Easlo to build a community for the brand to this end.

Influencer 103

Influencer Marketing Collaboration ROI 103

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. Read on for our top tips on navigating negativity on social media. And, of course, don’t forget to share those guidelines via a pinned post or your social media bio.

Social Media 179

Social Media Tips Guidelines Policies 179

Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

News 52

News Platform Flipboard Journal 52

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Social Media 102

Social Media Social Media Management Influencer Team 102

Convince & Convert

NOVEMBER 8, 2023

So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key steps for implementing these trends and tactics. So when AI snapshots are released to the public, what’s going to happen to our organic visibility? I find this quite eye-opening.)

SEO 78

SEO Trends Content Collaboration 78

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  A great way to kickstart your 2024 content batch is to note down all the year's important official (and goofy, unofficial) holidays.

List 96

List Social Media Content Fashion 96

Oktopost

APRIL 10, 2024

They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising. Your agency should also understand how your LinkedIn plan fits into your broader social media and marketing strategy.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. What is customer relationship marketing?

Social Media 120

Social Media Marketing Loyalty Collaboration 120

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Keyhole.co

DECEMBER 15, 2023

Are you tired of the same old New Year’s greetings flooding your social media feeds? Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and shine as we unveil a treasure trove of unconventional New Year social media post ideas.

Social Media 52

Social Media Upcoming Collaboration Trends 52

Tweaklibrary

JANUARY 28, 2024

Top 10 Freelance Apps for Finding Work in 2024 Making a good start is important when applying for freelance jobs. Pros: Wide network, international community, plenty of design inspiration Cons: Only the pro edition offers lists of freelancing positions. Being one of the first candidates could help you get noticed by potential clients.

Sites 11

Sites Skills Project Applications 11

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 108

HootSuite Brands Price Collaboration 108

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. This paid off, leading them to build a strong community around their niche. What makes Tabs Chocolate’s social media strategy successful?

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

DECEMBER 19, 2023

In the early days of social media customer care , speed was the most critical performance metric. In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. when you walk in the door.

How To 106

How To Survey Social Media Management Training 106

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy? Social customer care is a tough nut to crack for many businesses.

Strategy 111

Strategy How To Team Reputation 111

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. It’s no secret B2B buyers are real people who also use social media for research. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Social Media Strategies Summit

JANUARY 25, 2024

One of the biggest challenges for government agencies on social media is humanizing their communications. Lovingly called “MeeMaw,” this persona helps the agency communicate in a more natural, human tone. This might sound like second nature to you as a social media professional, but it’s not obvious to everyone. “I

Communities 262

Communities Social Media Engagement Transportation 262