Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Sociallyin Insider Blog

APRIL 18, 2024

Established in 2011, our team at Sociallyin is an award-winning social media agency that aims to empower businesses on a mission. We are a team that embodies innovation. We go the extra mile to make sure our clients have the best solutions they need to reach their respective goals.

B2B 52

B2B Review Team Social Media 52

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Additionally, this season will also explore techniques for engaging sales teams in social selling, how you can prove the ROI of social initiatives, and the impact of AI on marketing and how it can be used to a marketer’s advantage.

Hosting 131

Hosting Meeting B2B Apple 131

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Or, will you enlist your marketing team for help in either producing the content, scheduling it, and/or replying to comments?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. Which can work to your advantage.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? But B2B companies need to go deeper. What does End-of-Life Mean for Social Studio?

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Try Keyhole for free Author Bio Eliza Medley is an experienced writer collaborating with content professionals from the Essay Writer team. The post 14 LinkedIn Metrics That Every Manager Should Know In 2024 appeared first on Keyhole.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Get the templates 16.

Template 53

Template Templates Social Media RFP 53

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. Shout-out to the C&C team who stopped by our booth [aka The Space Bar] during our Wednesday happy hour!) But that will come in 2024.

Content 78

Content Marketing B2B SEO 78

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

APRIL 2, 2020

billion (USD) by 2024. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit. Dash This .

Report 126

Report Social Media Tools ROI 126

Ignite Social Media

JULY 27, 2020

By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

B2B 142

B2B Research Influencer Marketing 142

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.

Social Media 112

Social Media Authentication Communities Campaign 112

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Oktopost

APRIL 10, 2024

However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

BeingOptimist

MAY 22, 2023

The trend is so evident that tech giants believe that by 2024, AI will fuel almost 95% of client transactions. For B2B solutions, internal processes may be present. The design team will outline user journeys and conduct in-depth market analyses to achieve that. For B2C goods, customer journeys and personas may be present.

Applications 40

Applications Mobile Team Data 40

Sprout Social

DECEMBER 20, 2023

Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Here are some key areas to look for when researching a new tools for your team. On the other, your team needs to receive quality customer support too. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

DECEMBER 14, 2023

Top 7 Awario alternatives for 2024 Here are some of the best Awario alternatives you can look into: 1. The Team, Pro, Advanced, and Enterprise plans are available at $149/month. You can plan and schedule your content with your team hassle-free with its smart approval workflows and automation. Let’s take a look!

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. While it’s up to customer success teams to nurture relationships and ensure customers stick around, it’s up to marketing to ensure that prospects stick around, too. This ensures every team member uses the correct visuals across materials.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. And you don’t necessarily need all this within your team. A good studio will employ a team of creative and technical professionals with the skills to create original, high-quality content to your specifications.

Content 62

Content B2B Case Study Price 62

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. Creating your content in batches allows you to: Star focused on the themes central to your marketing strategy and goals, streamline campaigns, and get feedback on post drafts from team members and stakeholders. And LinkedIn is the top platform for B2B marketers worldwide.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

SalesChoice

OCTOBER 4, 2016

billion between 2015 and 2024. The new lab will be led by Jim DiCarlo, head of MIT’s Department for Brain & Cognitive Science; this department and CSAIL will contribute members to the new lab, as will IBM’s Watson team. Market Growth Dynamics.

Software 20

Software Patterns Applications B2B 20

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Based on trending conversations in search and social channels, the team worked with Hootsuite to develop a social advertising strategy. Source: Instagram.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

NOVEMBER 30, 2023

All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective. A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work. 10 best content marketing tools for 2024 1. What is a content marketing tool?

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 6, 2023

Connecting the right support team for a specific issue. By deriving intent from the messages exchanged with customers and qualified leads, chatbots can automatically send customers down the appropriate path whether that’s getting support or speaking with the sales team. Resolving a complaint or problem.

Marketing 82

Marketing Airlines Conversation Team 82