Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. Of these conversations, less than half were positive.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 104

Influencer Marketing Collaboration ROI 104

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? But B2B companies need to go deeper. What does End-of-Life Mean for Social Studio?

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. What are some audience-oriented LinkedIn metrics that content marketing managers should be keeping an eye on?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

ROI 94

ROI Cost B2B Organization 94

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. But so is transparency.

Report 64

Report Atlassian Brands Sentiment 64

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. billion (USD) by 2024. billion (USD) by 2024. Social reporting in your social media marketing strategy. It’s projected to grow by almost $9.4

Report 126

Report Social Media Tools ROI 126

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 140

B2B Research Influencer Marketing 140

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.

Social Media 109

Social Media Authentication Communities Campaign 109

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

BeingOptimist

MAY 22, 2023

The trend is so evident that tech giants believe that by 2024, AI will fuel almost 95% of client transactions. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app. For B2B solutions, internal processes may be present.

Applications 40

Applications Mobile Team Data 40

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Teams who don’t have tools with up-to-speed AI features are already falling behind. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. The takeaway?

HootSuite 108

HootSuite Brands Price Collaboration 108

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. The Team, Pro, Advanced, and Enterprise plans are available at $149/month.

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. And you don’t necessarily need all this within your team. Content creation is vital in effective marketing strategies.

Content 62

Content B2B Case Study Price 62

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. billion between 2015 and 2024. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5

Software 20

Software Patterns Applications B2B 20

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

Marketing 80

Marketing Airlines Conversation Team 80