2024 B2B Communities Team 
Sprout Social
JANUARY 29, 2024
When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Or, will you enlist your marketing team for help in either producing the content, scheduling it, and/or replying to comments?
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Sprout Social
MARCH 12, 2024
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. It’s just as valuable to elections happening around the world.
Oktopost
MARCH 26, 2024
In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.
Sprout Social
FEBRUARY 26, 2024
Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.
Sprout Social
FEBRUARY 12, 2024
Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This way, you get real-time campaign results across all platforms so you can track the engagement rates of your partnerships and present tangible data to decision-makers or your C-Suite team.
Sprout Social
FEBRUARY 5, 2024
The 2024 theme is African Americans and the Arts in the US. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.
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