Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Embrace a data-driven approach to social media measurement in 2024 and showcase the tangible results you deliver for your business.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Meet Alina Dallal , Oktopost’s Content Marketing Manager. Meet Alina With a strong background in content marketing and a passion for B2B social media, Alina Dallal found herself drawn to her role at Oktopost. Love going Behind the Post?

Hosting 131

Hosting Meeting B2B Apple 131

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? But B2B companies need to go deeper. What does End-of-Life Mean for Social Studio?

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. What are some audience-oriented LinkedIn metrics that content marketing managers should be keeping an eye on?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

JANUARY 16, 2024

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. But with an employee advocacy tool, social media marketing teams can step in and provide: content inspiration for them to publish on their personal networks.

Team 62

Team Tools SMS B2B 62

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 52

Template Templates Social Media RFP 52

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

ROI 97

ROI Cost B2B Organization 97

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 142

B2B Research Influencer Marketing 142

Sprout Social

FEBRUARY 26, 2024

According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. But so is transparency.

Report 66

Report Atlassian Brands Sentiment 66

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. billion (USD) by 2024. billion (USD) by 2024. Social reporting in your social media marketing strategy. It’s projected to grow by almost $9.4

Report 126

Report Social Media Tools ROI 126

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Keyhole.co

MARCH 28, 2024

Leveraging analytics tools: Various tools for hashtag analysis are readily available in the market. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO. Related Articles: 14 LinkedIn Metrics That Every Manager Should Know In 2024 When Is The Best Time To Post On LinkedIn?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.   So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?"

LinkedIn 88

LinkedIn Review Badge Analytics 88

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

BeingOptimist

MAY 22, 2023

The trend is so evident that tech giants believe that by 2024, AI will fuel almost 95% of client transactions. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app. For B2B solutions, internal processes may be present.

Applications 40

Applications Mobile Team Data 40

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. It lets you automate your daily social media marketing tasks.

Price 52

Price Hashtag Metrics Analytics 52

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

MARCH 24, 2024

However, as B2B marketers, the fact that paid advertising enables precise targeting is one of its main draws. As such, it has become one of the most popular marketing initiatives, with spending in the United States expected to reach $19.22 billion in 2024. billion in 2024.

Advertising 80

Advertising Privacy B2B Data 80

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. If you want to get your audience’s attention effectively, it’s quality over quantity.

Content 62

Content B2B Case Study Price 62

Keyhole.co

MAY 18, 2023

82% of B2B content marketers use Twitter. more likely to reach KPIs if marketing launches on Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 77% of marketers agreed they received the best organic results from LinkedIn. billion in 2024. Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59