Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 53

Template Templates Social Media RFP 53

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

ROI 97

ROI Cost B2B Organization 97

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 142

B2B Research Influencer Marketing 142

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.   So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?"

LinkedIn 88

LinkedIn Review Badge Analytics 88

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. It offers a whole suite of social media management and collaboration tools.

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. If you want to get your audience’s attention effectively, it’s quality over quantity.

Content 62

Content B2B Case Study Price 62

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. billion between 2015 and 2024. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5

Software 20

Software Patterns Applications B2B 20

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. They also allow for better collaboration, tracking, analysis, and communication. What is a content marketing tool?

Tools 104

Tools Content HootSuite Marketing 104

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52