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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Top 10 Demand Generation Tools for 2024

Oktopost

2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform. Best For: B2B marketing leaders who want to streamline their social media plan and tie social media directly to lead generation and marketing KPIs.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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What to do when Salesforce Social Studio Sunsets [Full Guide]

Oktopost

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? But B2B companies need to go deeper. What does End-of-Life Mean for Social Studio?

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14 LinkedIn Metrics That Every Manager Should Know In 2024

Keyhole.co

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Try Keyhole for free Author Bio Eliza Medley is an experienced writer collaborating with content professionals from the Essay Writer team. The post 14 LinkedIn Metrics That Every Manager Should Know In 2024 appeared first on Keyhole.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

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Everything you need to know about Messaging for Pages

Oktopost

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

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