Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, in the sentence “Sprout Social, Inc. Add to that, tight budgets and limited manpower.

Brands 84

Brands Sentiment Analysis Marketing 84

Social Media Strategies Summit

SEPTEMBER 22, 2023

Define Social Media Customer Care Goals If you’re going to offer fantastic customer service on social media, you first need to figure out what “fantastic” actually looks like. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. We’ll be glad to assist you today. ^CV

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 109

Social Media Strategy Exercises Retail 109

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dig in further to see the benefits of intelligent automation.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

MARCH 20, 2023

So what’s the deal with social networks charging for verification? Get Started Do it better with Hootsuite , the all-in-one social media tool. Everything You Need to Know in 2023 appeared first on Social Media Marketing & Management Dashboard. Stay on top of things, grow, and beat the competition.

Badge 95

Badge Instagram HootSuite Guidelines 95

Social Media Strategies Summit

JUNE 8, 2023

As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. What is an awareness network? Establishing network by network goals.

Strategy 105

Strategy Metrics Team Social Media 105

Social Media Strategies Summit

JANUARY 5, 2023

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Smaller Social Teams Leveraging UGC Creators.

Trends 297

Trends Social Media UGC Marketing 297

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. Connect your Threads account You can connect your Threads account just like you would connect any other social network in Hootsuite. Get Started Do it better with Hootsuite , the all-in-one social media tool. Start your free trial today.

Instagram 109

Instagram HootSuite How To Social Media Management 109

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Watch below as three of our team discuss the study in detail. The study will be emailed to you immediately.

Study 78

Study Brands Patterns Sports 78

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. My marketing is not just about promoting Diversability.

Brands 82

Brands Marketing Hosting Eventful 82

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Buffer Social

SEPTEMBER 18, 2023

Among them is Bluesky , which is a decentralized, invite-only social network built on an open-source protocol  (I’ll explain what this means even though I barely understand it myself). It’s one of the most popular alternatives and hit 1 million users in September 2023. What is Bluesky?

Domain Name 109

Domain Name Open Source Policies Privacy 109

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

APRIL 11, 2022

million users by 2023. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. The e-learning series is put on by TikTok for TikTok marketers. Brandwatch.

Tools 111

Tools HootSuite Marketing Analytics 111

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 102

Sentiment Analysis Patterns Price 102

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Unlock insights to inform sales, marketing, customer service, and product strategies.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 110

Brands Sentiment How To Analysis 110

Tweaklibrary

SEPTEMBER 6, 2023

In this blog, we will explore the best online video chat websites in 2023 that will help you connect with people anytime, anywhere. Writer’s Recommendation = One of the most popular and worthy online video chat websites that you should consider using in 2023 is TinyChat.

Video 19

Video Meeting Reputation Sports 19

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. What are social media guidelines in healthcare? A social media style guide is a set of rules that dictate how your brand shows up on social. Let’s scrub in!

Guidelines 80

Guidelines Template Templates Social Media 80

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Ensure thorough awareness and understanding of the latest laws and regulations within your team.

Reputation 126

Reputation B2B Guidelines Policies 126

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 140

LinkedIn Strategy Tips HootSuite 140

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Simply: we trust them more.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Buffer Social

SEPTEMBER 20, 2023

As far as the best frequency here, the Buffer team checks our mentions constantly throughout the day on Twitter, and in morning and afternoon drivebys of our other social media channels. Monitor social media for keywords and phrases First off: How do you monitor? 😆 [link] — Buffer (@buffer) June 5, 2023 7.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

DECEMBER 8, 2022

A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. The benchmark is essentially the norm for social media marketing success. Social media benchmarks are important because they provide context for your social media KPIs.

Social Media 121

Social Media HootSuite Real Estate How To 121

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPost® feature. However, businesses see consistent engagement throughout the day from 8 a.m.

LinkedIn 106

LinkedIn Tourism Travel Education 106

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 119

Authentication Tips Marketing UGC 119

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campaigns. Are LinkedIn automation tools allowed?

LinkedIn 98

LinkedIn Tools HootSuite Cost 98

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. That’s a good thing!

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Sprout Social

APRIL 15, 2024

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. A Gallup study found companies with crisis management teams in place tailored their response to the public health crisis depending on employees’ location.

Press Release 91

Press Release Banking Reputation Marketing 91

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. This has to be done manually. What do they do?

LinkedIn 89

LinkedIn How To Collaboration Analytics 89

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. New Challenges 1.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

FEBRUARY 6, 2023

On small teams, the content moderator might be responsible for answering questions directly. On larger teams, they might have help in the form of other marketing members or members of the customer service team. Support your team Content moderators provide immense value to your organization.

FAQ 120

FAQ Tools HootSuite Content 120

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Digital marketers are constantly on their toes, anticipating what’s coming next.

Social Media 96

Social Media Social Media Management Influencer Trends 96