Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 118

Buffer Social

JULY 6, 2023

Understanding the LinkedIn Algorithm Unlike YouTube and Instagram , LinkedIn feeds you content primarily from one place – your Feed. If you always engage with marketing-related content, you’ll see more of that on your Feed. The reverse is true for audiences: what they engage with is what they’ll see.

LinkedIn 97

LinkedIn Team Feed Feedly 97

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Campaign Structure?

Advertising 177

Advertising Metrics Cost Sentiment 177

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The channel moves quickly, and marketers need to stay agile to move alongside it.

Social Media 113

Social Media Marketing Atlassian Team 113

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

APRIL 26, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Keyhole is a social media analytics tool that gives exclusive in-depth insights into top platforms like TikTok, Instagram, Twitter, Facebook, YouTube, and more.

Metrics 52

Metrics Analytics Tools Overview 52

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Feed Feedly 150

Keyhole.co

MARCH 23, 2023

Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly. Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly. The post What Is The Best Time To Post On Twitter In 2023 appeared first on Keyhole.

Twitter 52

Twitter Education Analytics Hashtag 52

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Specifically, more conservative budgets and the inability for marketers to travel and film on-site. As major brands began to incorporate more low-budget content into their feeds out of necessity, they noticed something—audiences ate it up.

Content 112

Content How To Trends ROI 112

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok users are active and engaged – the perfect marketing combination. So, TikTok boasts a big audience.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

SEPTEMBER 27, 2023

So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. This fund was discontinued when the Shorts ad revenue sharing model launched in February 2023. Source: YouTube Help YouTube adds together all the revenue from ads shown between videos in the Shorts feed.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Jon Loomer

JULY 17, 2023

The assumption is that this doesn’t include any of the feeds, among other placements. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.

Advertising 148

Advertising Engagement Class Conversation 148

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109

Sprout Social

FEBRUARY 8, 2023

The people who attend those are all on social—and they’re interested in seeing that information in their feeds. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. Manufacturing marketers: don’t pass up this opportunity. Godspeed Spook.

Industry 86

Industry Social Media B2B Resources 86

BeingOptimist

DECEMBER 7, 2022

So, if you are curious about increasing your brand value and keen on getting 1000 free Twitter followers in the year 2023 , then this article will help you know the 10 proven strategies about how you can increase Twitter followers for your business to uplift the brand value of your business. Twitter is not as similar or as simple as Facebook.

Twitter 98

Twitter How To Microblogging URL 98

Buffer Social

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.  What’s great about this feature is that it means your content will appear in the feeds of your collaborators’ followers, too. When you’re ready, hit Share.

Features 113

Features Instagram How To Template 113

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Facebook customer service stats. Not sure where to start?

Statistics 110

Statistics Social Media Brands Issues 110

Hootsuite

MARCH 23, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. link] — Sam Lauron (@Sam_Lauron) February 8, 2023 And here are the results of this tweet.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Who are social media marketers, really? “Who do consumers think runs brand accounts?”

Social Media 122

Social Media Survey Education Team 122

Buffer Social

NOVEMBER 15, 2023

Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Reels feed or Instagram Explore page.  In November 2023, they added a feature that may be even handier: a way to see trending songs and sounds when you edit your video.    But where to find them?

Trends 20

Trends Instagram Remix How To 20

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on.

Buy 143

Buy Brands Survey Apparel 143

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! What is Facebook SEO? Why does Facebook SEO matter? So, why does Facebook SEO matter?

SEO 110

SEO HootSuite Facebook URL 110

Hootsuite

MARCH 9, 2023

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. By the end of this piece, you’ll know everything you need to know about getting Facebook Blueprint certified and whether it’s right for you. What is Meta (Facebook) Blueprint?

Badge 144

Badge Vimeo Facebook HootSuite 144

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

BeingOptimist

FEBRUARY 16, 2023

Outright Marketing to People Put up images and videos of your products. Choose relatively unknown models with a few thousand followers and take a piecemeal approach to market. If you become a talented Instagram marketer, using Meta’s own advertising platform, then you can make some very cost-effective conversions.

Instagram 40

Instagram Influencer Buy Issues 40

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook.

B2B 112

B2B Social Media Conversation Platform 112

Hootsuite

MAY 17, 2023

You just need to know the real estate Facebook ads formulas that work, and try them for yourself. #1 Free 30-Day Trial 13 great real estate Facebook ad examples 1. Try a Facebook ad about your latest listing’s floor plan, especially if it’s unusual or interesting. Check out how to make real estate Facebook ads with Hootsuite: 4.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. Try Hootsuite for free.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88